Head of B2B Creative Marketing - Home Builders

Samsung Electronics; Plano (TX); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Job summary

Samsung Electronics America, Inc. is seeking a senior marketing leader to drive demand generation and strategic campaigns for the Home Builder Channel, supporting Digital Appliances and luxury lines.

You will manage digital and direct programs, coordinate with product teams and external agencies, and optimize branding and messaging across multiple channels. The role requires 8–10 years in B2B marketing, a strong track record in campaign performance analytics, and the ability to lead

Qualifications

• Bachelor’s Degree with 8–10 years in B2B marketing.
• Experience developing demand generation and pipeline programs.
• Ability to use customer analytics and campaign performance to guide plans.
• Strong presentation development and cross-functional collaboration.

Responsibilities

• Lead development, integration and execution of marketing strategy for Home Builder Channel.
• Create campaigns, media plans and sales collateral for builders and designers.
• Lead digital strategy across websites and CRM to drive revenue.
• Manage agency partners, budgets and creative briefs.
• Collaborate with internal teams (Marketing, Builder Sales, Product).

Skills

Demand generation

B2B marketing

Digital campaigns

Analytics

Education

Bachelor’s degree in marketing or related field

Job description

Samsung Electronics America, Inc. is seeking a senior marketing leader to drive demand generation and strategic campaigns for the Home Builder Channel, supporting Digital Appliances and luxury lines.

You will manage digital and direct programs, coordinate with product teams and external agencies, and optimize branding and messaging across multiple channels. The role requires 8–10 years in B2B marketing, a strong track record in campaign performance analytics, and the ability to lead