Manager, B2B CRM & S.com

Samsung Electronics America, Inc.; Plano (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

Samsung Electronics America is seeking a digital channel operations specialist in Plano, TX to identify digital touchpoints, craft channel-specific content, and run CRM campaigns to boost traffic and strengthen customer relationships.

The role covers website planning, social content briefs, digital campaign production, and measuring ROI through campaign performance and site analytics. A strong background in analytics and marketing tools is required.

Qualifications

• Experience with web and data analytics tools.
• Ability to analyze data and derive actionable insights.
• Works with minimal day-to-day supervision.
• 5+ years of related experience with a Bachelor's, or 3 years with a Master's, or a PhD without experience.

Responsibilities

• Plan and manage website operations; draft content briefs and analyze traffic to identify pain points.
• Create social content briefs; analyze monthly/quarterly data and monitor channels daily.
• Develop digital campaign and CRM ideas; produce content and manage CRM database.

Skills

Google Analytics

Tableau

Eloqua

Education

Bachelor's degree

Master's degree

PhD

Tools

Google Analytics

Tableau

Eloqua

Job description

Position Summary

• 1. Identify digital touch points for product and brand promotion and set effective digital channel operation strategy.
• 2. Create contents that are suited for each channel and run digital media campaigns or CRM(Customer Relationship Management) programs to increase channel traffic and strengthen customer relationship.

Role and Responsibilities

• 1. [Website operation planning and management] Write contents briefing for new website contents development and analyze the website traffic regularly to identify pain points.
• 2. [Social channel operation] Produce contents briefs for creating contents suitable for social channel, analyze monthly and quarterly social data to derive insight and monitor social channel on daily basis.
• 3. [Digital campaign production] Come up with digital campaign ideas or CRM(Customer Relationship Management) ideas, participate in contents production, and manage CRM DB(Customer Relationship Management Database).
• 4. [Digital campaign execution] Gauge the impact of the digital campaign or email marketing for CRM(Customer Relationship Management) purposes by checking the website traffic, etc.
• 5. [Search advertisement and search optimization] Check the search keywords for each product and provide data to increase ROI(Return on Investment) by regularly monitoring search advertisements.

Skills and Qualifications

• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways (proficiency in using web and data analytic tools: Google Analytics, Tableau and Eloqua)
• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
• Normally receives little instruction on day‑to‑day work and receives general instructions on new assignments
• Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience

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