B2B Content Growth Lead

Block; Sacramento (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Block seeks a senior B2B Content Marketing Lead to own and execute our always-on content engine for a professional audience. You will shape the B2B content strategy in collaboration with Integrated Marketing, driving content across industries, stories, and formats.

You will develop thought leadership, customer and partner stories, and product narratives, leveraging AI-assisted workflows while preserving brand quality. This is a senior individual contributor role within a fast-moving environment.

Qualifications

• 6+ years of experience developing B2B content and integrated campaigns.
• Strong understanding of social-first content for LinkedIn and business audiences.
• Experience turning complex business topics into clear, compelling content.
• Strong instincts for formats, storytelling, hooks, pacing, and audience relevance.
• Experience building or managing content calendars, campaigns, or always-on programs.
• Experience using AI tools to improve content workflows and scale across formats.

Responsibilities

• Build and manage an always-on B2B content calendar across themes, verticals, campaigns and moments.
• Execute social-first content formats and original content franchises for co-marketing programs with sellers.
• Create content programs that bring industry POV, customer stories, partner stories, and product narratives to life.
• Tell stronger stories across priority verticals such as restaurants, retail, services.
• Develop thought leadership content to participate in timely industry conversations.
• Support customer storytelling and case studies with strong story angles for social formats.
• Translate business priorities into clear content concepts, briefs, series, and distribution plans.
• Build repeatable AI-assisted workflows from insight to content with quality and brand integrity.
• Manage content production workflows from concept to launch with approvals and timelines.
• Collaborate with internal teams and external partners to produce high-quality content efficiently.
• Track content performance and refine topics, formats, messaging, and distribution over time.

Skills

B2B content marketing

Social-first content

Think leadership content

Content calendars

AI-assisted content workflows

Cross-functional collaboration

Project management

Brand voice judgment

Audience relevance

Tools

AI tools

Job description

Block seeks a senior B2B Content Marketing Lead to own and execute our always-on content engine for a professional audience. You will shape the B2B content strategy in collaboration with Integrated Marketing, driving content across industries, stories, and formats.

You will develop thought leadership, customer and partner stories, and product narratives, leveraging AI-assisted workflows while preserving brand quality. This is a senior individual contributor role within a fast-moving environment.