B2B Content Strategy Lead

Square; San Francisco (CA); On-site; USD 164,000 - 245,000; Full time

Job summary

Square is seeking a B2B Marketing Manager, Social Content to drive an always-on content engine for our B2B audience. You will work with Brand, Creative, Sales, and Partners to shape social-first formats, thought leadership, and customer stories across industries.

You will translate business priorities into briefs and campaigns, leveraging AI tools to improve efficiency while preserving brand quality and human judgment.

Qualifications

• 6+ years of experience developing B2B content or content marketing programs.
• Strong understanding of social-first content for LinkedIn and business audiences.
• Experience turning complex topics into clear content for professionals.
• Ability to build/manage content calendars, campaigns, or always-on programs.
• Experience using AI tools to improve content workflows and scale formats.

Responsibilities

• Build and manage an always-on B2B content calendar across themes and campaigns.
• Develop social-first content formats and franchises to boost visibility in key categories.
• Create content programs featuring industry POVs, customer stories, product narratives, and insights.
• Tell strong stories across priority verticals like restaurants, retail, services.
• Develop thought leadership content for timely industry conversations.
• Shape customer storytelling and case studies into social-first formats.
• Translate priorities into briefs, series, and distribution plans.
• Use AI tools to support research, ideation, and production planning.
• Build AI-assisted workflows while maintaining brand quality and human judgment.
• Collaborate with Marketing, Creative, Brand, Sales, and partners.
• Oversee content production from concept to launch with stakeholders.

Skills

B2B content

Social content

Integrated campaigns

Thought leadership

Content marketing

AI tools

Tools

AI tools

Job description

Square is seeking a B2B Marketing Manager, Social Content to drive an always-on content engine for our B2B audience. You will work with Brand, Creative, Sales, and Partners to shape social-first formats, thought leadership, and customer stories across industries.

You will translate business priorities into briefs and campaigns, leveraging AI tools to improve efficiency while preserving brand quality and human judgment.