B2B Content Growth Lead — AI-Driven, Repurposing Expert

CLEAResult; Tennessee; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid vacation & leave

Volunteer time

Employee recognition program

Employee assistance program

On-demand training courses

Job summary

CLEAResult is seeking a Growth Marketing content writer to own strategy and quality of content across blogs, case studies, ABM campaigns, podcasts, and videos. This hands-on role combines writing with strategic alignment to demand-gen goals and AI/generative discovery (GEO).

You will repurpose pillar content, partner with marketing teams, and ensure brand voice and editorial consistency across formats. Experience turning technical detail into clear copy is essential, with SEO and AI tooling

Qualifications

• 5+ years of B2B content marketing or copywriting.
• Portfolio of published B2B writing, including at least one long-form or pillar asset.
• Experience interviewing subject-matter experts and turning technical detail into clear, credible copy.
• Familiarity with SEO and demonstrated ability to adapt quickly as search and AI discovery change.
• Familiarity with GEO or AI-visibility practices a plus.
• Experience building a repurposing system rather than writing every format from scratch.
• Comfort directing and editing AI-assisted content production at scale while protecting quality and brand voice.
• Comfort partnering directly with sales-facing stakeholders on account-specific content.
• French-language capability a plus.
• Energy/utility knowledge a plus.

Responsibilities

• Plan and write blog content, thought leadership, and case studies supporting demand-gen and ABM/ABS campaigns.
• Write scripts and outlines for podcasts, webinars, and short-form video, partnering with designers on production.
• Systematically repurpose pillar content into blog posts, social copy, email nurture content, and sales one-pagers.
• Partner with Growth Marketing Managers on account-specific content for ABM/ABS target-utility campaigns.
• Build sales-facing content beyond campaigns: battlecards, objection-handling one-pagers, and email nurture sequences handed to sales and account management.
• Own editorial quality and consistency for Growth Marketing's written output.
• Apply GEO (generative engine optimization) best practices to all content, partnering with the Digital Marketing Manager on the company's broader AI-visibility strategy.
• Own and maintain a content calendar aligned to campaign priorities, and partner with Digital Marketing on tracking which content drives engagement and pipeline.
• Hand off finished scripts and long-form assets to the Brand Manager for organic social posting and community engagement.

Skills

B2B content marketing

Copywriting

Interviews with SMEs

SEO

GEO/AI visibility

Content repurposing

AI-assisted content

Sales alignment

French language

Energy knowledge

Tools

CMS

Marketing automation

SEO analytics tools

Job description

CLEAResult is seeking a Growth Marketing content writer to own strategy and quality of content across blogs, case studies, ABM campaigns, podcasts, and videos. This hands-on role combines writing with strategic alignment to demand-gen goals and AI/generative discovery (GEO).

You will repurpose pillar content, partner with marketing teams, and ensure brand voice and editorial consistency across formats. Experience turning technical detail into clear copy is essential, with SEO and AI tooling