AI-Driven B2B Content & Social Lead

Precision Labs; California (MO); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Block, Inc. is seeking a B2B Marketing Manager to build an always‑on content engine for our B2B audience on the Integrated Marketing team. You’ll shape stories across social‑first formats, thought leadership, customer and partner stories, product narratives, and industry content.

You will collaborate with Brand, Partner Marketing, Creative, Communications, Sales, Social, and other teams to translate inputs into clear briefs and campaigns, leveraging AI tools to improve efficiency and impact.

Qualifications

• Experience in B2B content marketing and campaigns.
• Ability to translate business priorities into content concepts and briefs.

Responsibilities

• Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
• Execute social-first content formats and original content franchises for co‑marketing programs with sellers.
• Create content programs that bring Square’s industry POV, customer stories, partner stories, product narratives, and market insights to life.
• Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories.
• Develop thought leadership content that helps Square participate in timely industry and business conversations.
• Support customer storytelling and case study efforts by shaping strong story angles and adapting them into social‑first formats.
• Translate business priorities into clear content concepts, briefs, series, and distribution plans.
• Use AI tools and workflows to support content development, including research, ideation, content mapping, repurposing, versioning, briefing, and production planning.
• Build repeatable AI‑assisted workflows that help the team move from insight to content more efficiently while maintaining accuracy, brand quality, and human judgment.
• Manage content production workflows from concept through launch, including briefs, timelines, stakeholder inputs, approvals, and delivery.
• Work with internal creative teams, external partners, freelancers, or agencies to produce high‑quality content efficiently.
• Track performance across content and social channels, and use insights to refine topics, formats, messaging, and distribution over time.

Skills

Content marketing

B2B content

Thought leadership

Social content

Content calendars

AI tools

Project management

Cross-functional collaboration

Storytelling

Campaigns

Job description

Block, Inc. is seeking a B2B Marketing Manager to build an always‑on content engine for our B2B audience on the Integrated Marketing team. You’ll shape stories across social‑first formats, thought leadership, customer and partner stories, product narratives, and industry content.

You will collaborate with Brand, Partner Marketing, Creative, Communications, Sales, Social, and other teams to translate inputs into clear briefs and campaigns, leveraging AI tools to improve efficiency and impact.