AI-Driven B2B Content & Social Lead

Precision Labs; California; Hybrid; USD 120,000 - 190,000; Full time

Job summary

Block, Inc. is seeking a B2B Marketing Manager to build an always‑on content engine for our B2B audience on the Integrated Marketing team. You’ll shape stories across social‑first formats, thought leadership, customer and partner stories, product narratives, and industry content.

You will collaborate with Brand, Partner Marketing, Creative, Communications, Sales, Social, and other teams to translate inputs into clear briefs and campaigns, leveraging AI tools to improve efficiency and impact.

Qualifications

• Experience in B2B content marketing and campaigns.
• Ability to translate business priorities into content concepts and briefs.

Responsibilities

• Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
• Execute social-first content formats and original content franchises for co‑marketing programs with sellers.
• Create content programs that bring Square’s industry POV, customer stories, partner stories, product narratives, and market insights to life.
• Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories.
• Develop thought leadership content that helps Square participate in timely industry and business conversations.
• Support customer storytelling and case study efforts by shaping strong story angles and adapting them into social‑first formats.
• Translate business priorities into clear content concepts, briefs, series, and distribution plans.
• Use AI tools and workflows to support content development, including research, ideation, content mapping, repurposing, versioning, briefing, and production planning.
• Build repeatable AI‑assisted workflows that help the team move from insight to content more efficiently while maintaining accuracy, brand quality, and human judgment.
• Manage content production workflows from concept through launch, including briefs, timelines, stakeholder inputs, approvals, and delivery.
• Work with internal creative teams, external partners, freelancers, or agencies to produce high‑quality content efficiently.
• Track performance across content and social channels, and use insights to refine topics, formats, messaging, and distribution over time.

Skills

Content marketing

B2B content

Thought leadership

Social content

Content calendars

AI tools

Project management

Cross-functional collaboration

Storytelling

Campaigns

Job description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

Square is looking for a B2B Marketing Manager to help build our always-on content engine for our B2B audience.

This role sits on the Integrated Marketing team and will focus on content programs with sellers that increase Square’s relevance across priority industries, verticals, and category conversations. You’ll help shape how Square tells its stories across social-first formats, thought leadership, customer storytelling, product narratives, partner moments, and industry content.

You’ll work closely with Brand, Partner Marketing, Creative, Communications, Sales, Social, and other cross-functional teams to develop content that supports Square’s B2B marketing priorities. This role is a good fit for someone who can take inputs from customers, sales, product marketing, and industry conversations and turn them into clear content concepts, formats, and campaigns.

We’re looking for someone who can connect the dots across business priorities, audience insights, and content opportunities, then help bring those ideas to market through clear briefs, strong production workflows, and thoughtful use of AI tools.

You Will

• Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
• Execute social-first content formats and original content franchises for co-marketing programs with sellers
• Create content programs that bring Square’s industry POV, customer stories, partner stories, product narratives, and market insights to life.
• Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories.
• Develop thought leadership content that helps Square participate in timely industry and business conversations.
• Support customer storytelling and case study efforts by shaping strong story angles and adapting them into social-first formats.
• Translate business priorities into clear content concepts, briefs, series, and distribution plans.
• Use AI tools and workflows to support content development, including research, ideation, content mapping, repurposing, versioning, briefing, and production planning.
• Build repeatable AI-assisted workflows that help the team move from insight to content more efficiently while maintaining accuracy, brand quality, and human judgment.
• Manage content production workflows from concept through launch, including briefs, timelines, stakeholder inputs, approvals, and delivery.
• Work with internal creative teams, external partners, freelancers, or agencies to produce high-quality content efficiently.
• Track performance across content and social channels, and use insights to refine topics, formats, messaging, and distribution over time.

You Have

• 6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs.
• A strong understanding of social-first content, especially for LinkedIn and other platforms where business audiences spend time.
• Experience turning complex business topics into clear, compelling content for professional audiences.
• Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance.
• Experience building or managing content calendars, campaigns, series, or always-on programming.
• Experience using AI tools to improve content workflows, speed up content development, or scale content across formats and channels.
• Strong judgment around where AI can add leverage and where human strategy, creativity, taste, and review are essential.
• Strong project management skills, with the ability to move work from idea to brief to execution.
• Experience working cross-functionally with marketing, creative, communications, sales, product, or external partners.
• Good judgment around brand voice, accuracy, approvals, and business context.
• Comfort balancing proactive content development with incoming business needs in a lean, fast-moving environment.

Nice to have

• Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category.
• Experience developing executive thought leadership, industry POV content, category campaigns, or recurring content series.
• Experience with customer storytelling, case studies, partner marketing, or sales-supporting content.
• Familiarity with social analytics, content performance reporting, and optimization.
• Experience producing short-form video, event content, interview-based content, or multi-format social campaigns.
• Experience managing agencies, freelancers, creators, or production partners.
• Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to thisresource. If a location of interest is not listed, please speak with a recruiter for additional information.

Zone A:

$163,600—$245,400 USD

Zone B:

$152,200—$228,200 USD

Zone C:

$144,000—$216,000 USD

Zone D:

$135,800—$203,600 USD

Application Guidelines

Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Contact us herewith hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people.Squaremakes commerce and financial services accessible to sellers.Cash Appis the easy way to spend, send, and store money.Afterpayis transforming the way customers manage their spending over time.TIDALis a music platform that empowers artists to thrive as entrepreneurs.Bitkeyis a simple self-custody wallet built for bitcoin.Protois a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

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