B2B Content & Social Growth Strategist

Block; United States; Remote; USD 164,000 - 245,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Job summary

Block seeks a B2B Marketing Manager to scale an always-on content engine for our business audiences. You will shape how we tell stories across social, thought leadership, and product narratives, collaborating with Brand, Creative, Communications, Sales, and Partners to drive strategic content programs.

You will translate business priorities into clear content concepts, briefs, and campaigns, while leveraging AI tools to improve workflows and maintain brand integrity in a fast-paced environment.

Qualifications

• 6+ years of experience developing B2B content, social content, integrated campaigns, or content marketing programs.
• Strong understanding of social-first content, especially for LinkedIn and other platforms where business audiences spend time.
• Experience turning complex business topics into clear, compelling content for professional audiences.
• Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance.
• Experience building or managing content calendars, campaigns, series, or always-on programming.
• Experience using AI tools to improve content workflows, speed up content development, or scale content across formats and channels.
• Strong judgment around where AI can add leverage and where human strategy, creativity, taste, and review are essential.
• Strong project management skills, with the ability to move work from idea to brief to execution.
• Experience working cross-functionally with marketing, creative, communications, sales, product, or external partners.
• Good judgment around brand voice, accuracy, approvals, and business context.
• Comfort balancing proactive content development with incoming business needs in a lean, fast-moving environment.

Responsibilities

• Build an always-on B2B content calendar across themes, verticals, campaigns, and moments.
• Execute social-first content formats and original content franchises for co-marketing with sellers.
• Create content programs that bring industry POV, customer stories, and product narratives to life.
• Tell stronger stories across priority verticals such as restaurants, retail, services.
• Develop thought leadership content to participate in industry conversations.
• Support customer storytelling and case studies with strong angles for social formats.
• Translate business priorities into clear content concepts, briefs, series, and distribution plans.
• Use AI tools to support research, ideation, mapping, repurposing, and production planning.
• Build AI-assisted workflows to move from insight to content while maintaining quality and human judgment.
• Manage content production workflows from concept to launch with briefs, timelines, and approvals.
• Collaborate with internal teams, external partners, freelancers, or agencies for high-quality content.
• Track performance across channels and refine topics and formats based on insights.

Skills

B2B content marketing

Social-first content

Thought leadership

Content strategy

AI-assisted workflows

Cross-functional collaboration

Project management

Tools

AI tools

Job description

Block seeks a B2B Marketing Manager to scale an always-on content engine for our business audiences. You will shape how we tell stories across social, thought leadership, and product narratives, collaborating with Brand, Creative, Communications, Sales, and Partners to drive strategic content programs.

You will translate business priorities into clear content concepts, briefs, and campaigns, while leveraging AI tools to improve workflows and maintain brand integrity in a fast-paced environment.