B2B Audience Manager: Catalog & Programmatic Growth

Intentsify; Massachusetts; On-site; USD 90,000 - 130,000; Full time

Job summary

Intentsify is seeking an Audience Manager to own the catalog of syndicated B2B audiences and support delivery to clients. You will define audiences, craft marketing copy, and determine optimal pricing to maximize sales while collaborating with marketing, sales, and product teams.

You will bring hands-on programmatic and data experience, coordinating with data marketplaces and onboarding platforms to enable distribution across DSPs/SSPs. This is a high-impact role defining a fast-growing segment.

Qualifications

• 3+ years of digital campaign management experience with an additional 3+ years of product management experience preferred
• In-depth knowledge of the audience segment ecosystem and targeting methods in digital advertising
• Familiarity with data concepts, metadata, and taxonomies; can articulate data structure requirements

Responsibilities

• Define and maintain the catalog of syndicated audiences; coordinate pricing and marketing copy
• Track competitive set by catalog entry: size, characteristics, price, distribution
• Collaborate with onboarding and data marketplace platforms (LiveRamp, Lotame, Epsilon, Snowflake) for distribution
• Develop marketing materials for the catalog for data marketplaces and internal assets
• Work with sales/pre-sales to understand customer requirements for custom audiences
• Partner with product, data, and software engineering to build tools for catalog management
• Create regular reports on sales performance of audience segments and data quality
• Evolve data taxonomies for syndicated and custom audiences for customers
• Assist finance with tracking and reporting for Audiences line of business

Skills

Audience management

Product management

Programmatic advertising

Data management

Organizational skills

Communication

Detail-oriented

Proactive attitude

Job description

Intentsify is seeking an Audience Manager to own the catalog of syndicated B2B audiences and support delivery to clients. You will define audiences, craft marketing copy, and determine optimal pricing to maximize sales while collaborating with marketing, sales, and product teams.

You will bring hands-on programmatic and data experience, coordinating with data marketplaces and onboarding platforms to enable distribution across DSPs/SSPs. This is a high-impact role defining a fast-growing segment.