Audience Analytics & Engagement Lead

Medium; United States; Remote; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401K

Unlimited Vacation Days

Paid Holidays

Bonus Program

Job summary

Bisnow is seeking an Audience Analytics & Engagement Manager to build a comprehensive view of how our audience discovers, engages with, and grows within the Bisnow ecosystem. You’ll partner with marketing, technology, and the broader audience team to own metrics, drive retention, and guide optimization.

You’ll shape strategies for growth, leverage AI and agentic tools, and translate data into actionable direction for stakeholders across the organization.

Qualifications

• 3-5 years of experience in an audience analytics and data-focused role.
• Deep understanding of audience engagement and measurement.
• Proficient in SQL, with hands-on experience in web analytics platforms (e.g., GA4) and reporting/BI tools; familiarity with Iterable.
• Ability to translate goals into actionable content and collaborate cross-functionally.

Responsibilities

• Lead development of deeper audience intelligence across our platform using tools like Redshift, GA4, Iterable, and backend data.
• Analyze how users discover, engage with, and purchase products to build KPIs including lifetime value and time spent.
• Establish clear metrics for audience engagement and own ongoing reporting against these KPIs to guide strategy.
• Set growth targets and develop strategies to move the audience through the funnel for retention and purchases.
• Triage data issues with the audience team lead and collaborators to synthesize data patterns.
• Reconcile audience data across source systems and activation platforms to ensure accurate segments and reporting.
• Identify lapsed segments and execute re-engagement strategies with measurable lift.
• Expand datasets using 3rd party tools, surveys, and other sources to improve tracking.

Skills

SQL

GA4

Iterable

BI tools

Audience analytics

Tools

GA4

Job description

Bisnow is seeking an Audience Analytics & Engagement Manager to build a comprehensive view of how our audience discovers, engages with, and grows within the Bisnow ecosystem. You’ll partner with marketing, technology, and the broader audience team to own metrics, drive retention, and guide optimization.

You’ll shape strategies for growth, leverage AI and agentic tools, and translate data into actionable direction for stakeholders across the organization.