Audience Manager

Intentsify; Massachusetts; On-site; USD 90,000 - 130,000; Full time

Job summary

Intentsify is seeking an Audience Manager to own the catalog of syndicated B2B audiences and support delivery to clients. You will define audiences, craft marketing copy, and determine optimal pricing to maximize sales while collaborating with marketing, sales, and product teams.

You will bring hands-on programmatic and data experience, coordinating with data marketplaces and onboarding platforms to enable distribution across DSPs/SSPs. This is a high-impact role defining a fast-growing segment.

Qualifications

• 3+ years of digital campaign management experience with an additional 3+ years of product management experience preferred
• In-depth knowledge of the audience segment ecosystem and targeting methods in digital advertising
• Familiarity with data concepts, metadata, and taxonomies; can articulate data structure requirements

Responsibilities

• Define and maintain the catalog of syndicated audiences; coordinate pricing and marketing copy
• Track competitive set by catalog entry: size, characteristics, price, distribution
• Collaborate with onboarding and data marketplace platforms (LiveRamp, Lotame, Epsilon, Snowflake) for distribution
• Develop marketing materials for the catalog for data marketplaces and internal assets
• Work with sales/pre-sales to understand customer requirements for custom audiences
• Partner with product, data, and software engineering to build tools for catalog management
• Create regular reports on sales performance of audience segments and data quality
• Evolve data taxonomies for syndicated and custom audiences for customers
• Assist finance with tracking and reporting for Audiences line of business

Skills

Audience management

Product management

Programmatic advertising

Data management

Organizational skills

Communication

Detail-oriented

Proactive attitude

Job description

WHAT WE DO - Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence.

HOW WE DO IT - Delivering and activating proprietary, next-generation precision intent data, Intentsify’s Intelligence Activation Platform identifies companies exhibiting research behaviors directly related to your business solutions, pinpoints where they are in the buying process, surfaces the issues they care about most, and enables you to engage identified companies, quickly and effectively.

WHY WE DO IT - To transform the way B2B organizations consume, interpret, and activate intent—enabling exceptional full-funnel buying experiences that drive revenue.

About the job:

Intentsify is looking for an Audience manager with experience in the digital advertising ecosystem to support our new B2B Audience offerings. This pivotal role shall own the catalog of syndicated B2B audiences and support the delivery of custom audiences to clients, leveraging Intentsify’s industry-leading data, including the definition of those audiences, the catalog management of those audiences, their distribution through onboarders, data marketplaces, and DSPs, and ongoing analysis of the pricing and competitive landscape of those audiences. The ideal candidate will possess a deep understanding of the programmatic landscape, has hands-on experience in digital media planning and ad trafficking, and wants to define and own one of the fastest growing segments of Intentsify’s business.

Requirements

Responsibilities

• Define and maintain the catalog of syndicated audiences commercialized by Intentsify. This includes defining them as a subset of Intentsify’s B2B identity graph, preparing their marketing copy in coordination with the marketing team, and determining the optimum price point to maximize sales of those audiences.
• Systematically define and track the competitive set for each catalog entry in terms of audience size, characteristics, price points, and distribution.
• Work with onboarding and data marketplace platforms like LiveRamp, Lotame, Epsilon, Snowflake, etc. to facilitate the distribution of syndicated and custom audiences to relevant DSPs and SSPs.
• Partner closely with product marketing to develop and maintain marketing materials in support of the catalog, including for distribution via the data marketplaces and for inclusion in Intentsify’s in-house marketing assets / tools.
• Work closely with the sales and pre-sales teams to understand customer requirements for custom audiences.
• Partner closely with the product management, data engineering, and software engineering teams to develop and maintain tooling (both internal and client-facing) to facilitate the management and promotion of the audience catalog.
• Create and deliver regular reports on the sales performance of particular audience segments and the quality of data within those audience segments.
• Partner with the product management, data engineering, and software engineering teams to evolve and extend the data taxonomies underpinning both syndicated and custom audiences for our customers.
• Partner with the finance team to support the tracking and financial reporting related to Intentsify’s Audiences line of business.

Qualifications

• Experience: 3+ years of digital campaign management experience with an additional 3+ years of product management experience preferred
• Programmatic Advertising Expertise: In-depth knowledge of digital advertising, in particular an understanding of the audience segment ecosystem and audience targeting methods
• Data Management Skills: Familiarity with discussing data concepts, understanding the relationships between data, meta-data, and data taxonomies, and the ability to articulate data structure requirements (hands-on data engineering skills are not needed – but an understanding of data is essential)
• Organizational Skills: Exceptional organizational abilities and the capacity to manage multiple projects simultaneously.
• Communication Skills: Excellent oral and written communication skills across all levels of management.
• Detail-Oriented: Demonstrated ability to manage details meticulously, work efficiently, and adjust priorities as necessary.
• Proactive Attitude: A self-starter mindset with a drive to help achieve company goals.