B2B Audiences Product Manager

Intentsify, LLC; Westwood (MA); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Intentsify, LLC is seeking a Product Manager to own syndicated B2B audiences and support delivery of custom audiences. You will define audiences, manage catalog pricing, and coordinate distribution via onboarders and data marketplaces, while analyzing competitive dynamics.

You will partner with product, data engineering, and software teams to build tools for catalog management, and help sales tailor audience solutions to client needs, including pricing strategy and market analysis.

Qualifications

• 3+ years in digital campaign management with 3+ years in product management preferred.
• Deep knowledge of programmatic advertising and audience targeting methods.
• Familiarity with data concepts, metadata, and data taxonomies.
• Strong organizational abilities and ability to manage multiple projects.
• Excellent oral and written communication across management levels.
• Attention to detail and ability to adjust priorities as needed.
• Self-starter mindset aligned with company goals.

Responsibilities

• Define and maintain the catalog of syndicated audiences and price points.
• Track competitive set for each catalog entry (size, characteristics, price, distribution).
• Coordinate with LiveRamp, Lotame, Epsilon, Snowflake to distribute audiences to DSPs/SSPs.
• Develop and maintain marketing materials for data marketplaces and assets.
• Collaborate with sales/pre-sales to understand custom audience requirements.
• Work with product, data engineering, and software teams to build tooling for catalog management.
• Create regular sales performance and data quality reports for audience segments.
• Contribute to evolution of data taxonomies for syndicated and custom audiences.
• Assist finance with tracking and reporting for Audiences business line.

Skills

Digital campaign management

Product management

Programmatic advertising

Data management

Organizational skills

Communication

Attention to detail

Proactive attitude

Job description

Intentsify, LLC is seeking a Product Manager to own syndicated B2B audiences and support delivery of custom audiences. You will define audiences, manage catalog pricing, and coordinate distribution via onboarders and data marketplaces, while analyzing competitive dynamics.

You will partner with product, data engineering, and software teams to build tools for catalog management, and help sales tailor audience solutions to client needs, including pricing strategy and market analysis.