B2B Aftermarket Sales Rep — Equipment & Service Plans

Crown; New Berlin (WI); Hybrid; USD 45,000 - 75,000; Full time

Job summary

Crown Equipment Corporation, a leading global lift truck manufacturer, seeks a results-driven Sales Representative to manage a defined territory in Wisconsin. The role focuses on selling maintenance programs and catalog parts to business customers, building strategic relationships, and driving revenue through proactive prospecting and presentations.

Ideal candidates bring strong communication and organizational skills, plus a background in B2B sales.

Qualifications

• Minimum qualifications include a High School diploma or equivalency.
• Bachelor's degree in business-related field is preferred.
• Good communication and interpersonal skills are required; organizational and computer skills are important.

Responsibilities

• Sell maintenance programs for material handling equipment and catalog parts.
• Pursue new business and develop key accounts in assigned territory.
• Analyze opportunities, identify key personnel, and develop relationships via calls and presentations.
• Develop sales strategies, proposals, and forecasts.
• Conduct product demonstrations and sales presentations.
• Prepare quotations, cost reports, and customer correspondence.
• Create territory plans to maximize customer engagement and retention.
• Maintain accurate records of sales activity and customer files.
• Discuss sales activities and results with management.

Skills

Communication

Interpersonal skills

Organizational skills

Computer skills

Education

Bachelor's degree in business

High School diploma or equivalency

Job description

Crown Equipment Corporation, a leading global lift truck manufacturer, seeks a results-driven Sales Representative to manage a defined territory in Wisconsin. The role focuses on selling maintenance programs and catalog parts to business customers, building strategic relationships, and driving revenue through proactive prospecting and presentations.

Ideal candidates bring strong communication and organizational skills, plus a background in B2B sales.