Automotive Sales BDC Representative

Napleton Chevrolet Buick GMC Beaver Dam; Beaver Dam (WI); On-site; USD 2,066,000 - 3,031,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Paid time off

Employee vehicle purchase discounts

Opportunities for career growth

Job summary

Napleton Beaver Dam Chevrolet Buick GMC in Beaver Dam, WI, is seeking a motivated BDC Representative. You will respond to internet, phone, and chat leads, make outbound calls to generate appointments, and manage CRM records to keep the sales floor full of qualified buyers.

No prior experience is required; we offer training. The role emphasizes communication, reliability, and the ability to handle high call volume in a fast-paced dealership environment.

Qualifications

• No prior experience required; training provided.
• Excellent verbal and written communication skills.
• Comfortable making a high volume of outbound calls daily.
• Self-motivated, goal-oriented, and coachable.
• Basic computer skills; comfortable learning CRM and dealership software.

Responsibilities

• Respond promptly and professionally to internet, phone, and chat sales leads.
• Make outbound calls to prospective and past customers to generate and schedule sales appointments.
• Follow up on sales leads and showroom traffic using the CRM.
• Confirm scheduled appointments in advance to reduce no-shows.
• Maintain accurate records of all customer interactions in the CRM.
• Meet or exceed monthly appointment-set and appointment-show goals.
• Deliver a warm, professional experience on every call or message.
• Hand off qualified appointments smoothly to the sales team.
• Stay current on dealership inventory, incentives, and promotions.

Skills

Communication skills

Outbound calling

CRM familiarity

Multitasking

High school diploma

Education

High school diploma or equivalent

Tools

CRM software

Job description

Automotive Sales BDC Representative
Napleton Beaver Dam Chevrolet Buick GMC | Beaver Dam, WI

About Us
Napleton Beaver Dam Chevrolet Buick GMC, part of the Napleton Automotive Group, is looking for a motivated, sales-driven BDC Representative to join our growing team. If you love connecting with people, thrive on the phone, and want to play a key role in keeping our sales floor full of qualified buyers, we want to hear from you.

What You'll Do

• Respond promptly and professionally to incoming internet, phone, and chat sales leads
• Make outbound calls to prospective and past customers to generate and schedule sales appointments
• Follow up on sales leads and unsold showroom traffic using the dealership's CRM
• Confirm scheduled sales appointments in advance to reduce no-shows
• Maintain accurate, detailed records of all customer interactions in the CRM
• Meet or exceed monthly appointment-set and appointment-show goals
• Deliver a warm, professional experience on every call or message
• Hand off qualified, well-prepared appointments smoothly to the sales team
• Stay current on dealership inventory, incentives, and sales promotions

What We’re Looking For

• No prior experience necessary — we'll train the right candidate; prior BDC, call center, or sales experience is a plus
• Excellent verbal and written communication skills
• Comfortable making a high volume of outbound calls each day
• Self‑motivated, goal‑oriented, and coachable
• Basic computer skills; comfortable learning CRM and dealership software
• Ability to multitask and stay organized in a fast‑paced environment
• Valid driver's license
• Ability to pass a background check and drug screening
• High school diploma or equivalent required

What We Offer

• Competitive hourly base pay plus performance bonuses/commission for sales appointments set and shown
• Ongoing training and coaching
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off
• Employee vehicle purchase discounts
• Opportunities for career growth within the Napleton Automotive Group

Schedule
Full-time; must be available to work some evenings and weekends based on dealership hours.