Automotive Sales Manager

Napleton Chevrolet Buick GMC Beaver Dam; Beaver Dam (WI); On-site; USD 60,000 - 110,000; Full time

Benefits offered by this job

Competitive base + commission

Health, dental, and vision insurance

401(k) with company match

Paid time off and holidays

Employee vehicle purchase discounts

Career growth opportunities

Job summary

Napleton Chevrolet Buick GMC of Beaver Dam is seeking an Automotive Sales Manager to lead the sales team and ensure an exceptional customer experience from first contact through delivery.

You will coach and motivate the staff, set sales goals, and collaborate with leadership on inventory and pricing strategy to maximize gross profit.

Qualifications

• 2+ years of automotive sales management experience.
• Proven track record of meeting sales and gross profit targets.
• Strong leadership, coaching, and team-building skills.
• Excellent communication, negotiation, and customer service skills.
• Working knowledge of CRM systems and dealership software.
• Valid driver's license and clean driving record.

Responsibilities

• Recruit, hire, train, and develop a high-performing sales team.
• Set and monitor individual and team sales goals; conduct regular performance reviews.
• Lead daily sales meetings and ongoing sales training on product knowledge, negotiation, and closing techniques.
• Work the sales floor alongside sales consultants, assisting with customer interactions and desking deals.
• Review and approve deal structures to ensure proper gross profit and compliance with dealership policy.
• Partner with the General Manager on inventory management, pricing strategy, and merchandising.
• Monitor and respond to online leads, phone-ups, and internet inquiries in a timely manner.
• Ensure CRM is used consistently and accurately by all sales staff.
• Maintain compliance with all state, federal, and dealership policies regarding vehicle sales.
• Build and maintain strong customer relationships to drive repeat and referral business.
• Track and report on key sales metrics (closing ratio, gross per unit, CSI scores, etc.).
• Foster a positive, professional, and customer-focused showroom culture.

Skills

Leadership

Coaching

Negotiation

Customer service

CRM knowledge

Sales strategy

Communication

Education

High school diploma

College degree a plus

Tools

CRM software

Dealership management software

Job description

Automotive Sales Manager

Napleton Chevrolet Buick GMC of Beaver Dam | Beaver Dam, WI

About Us

Napleton Automotive Group is a family-owned business with over 100 years of automotive retail experience across the country. Napleton Chevrolet Buick GMC of Beaver Dam is committed to providing an exceptional buying and ownership experience for our customers, and we're looking for a driven, experienced Sales Manager to lead our sales team to the next level.

Job Summary

The Automotive Sales Manager is responsible for leading, coaching, and motivating the sales team to meet and exceed monthly sales and gross profit objectives. This role oversees the day-to-day sales floor operations, works closely with customers to close deals, manages inventory turn, and ensures an outstanding customer experience from initial contact through delivery.

Responsibilities

• Recruit, hire, train, and develop a high-performing sales team
• Set and monitor individual and team sales goals; conduct regular performance reviews
• Lead daily sales meetings and ongoing sales training on product knowledge, negotiation, and closing techniques
• Work the sales floor alongside sales consultants, assisting with customer interactions and desking deals
• Review and approve deal structures to ensure proper gross profit and compliance with dealership policy
• Partner with the General Manager on inventory management, pricing strategy, and merchandising
• Monitor and respond to online leads, phone-ups, and internet inquiries in a timely manner
• Ensure CRM is used consistently and accurately by all sales staff
• Maintain compliance with all state, federal, and dealership policies regarding vehicle sales
• Build and maintain strong customer relationships to drive repeat and referral business
• Track and report on key sales metrics (closing ratio, gross per unit, CSI scores, etc.)
• Foster a positive, professional, and customer-focused showroom culture

Qualifications

• 2+ years of automotive sales management experience preferred
• Proven track record of meeting or exceeding sales and gross profit targets
• Strong leadership, coaching, and team-building skills
• Excellent communication, negotiation, and customer service skills
• Working knowledge of CRM systems and dealership management software
• Valid driver's license with an acceptable driving record
• Ability to work a flexible schedule, including evenings and weekends
• High school diploma required; college degree a plus

What We Offer

• Competitive base salary plus commission and bonus structure
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Employee vehicle purchase discounts
• Ongoing training and career growth opportunities within a large, multi-state dealer group

Napleton Chevrolet Buick GMC of Beaver Dam is an Equal Opportunity Employer.