Automotive Programmatic Partnerships Lead

The Trade Desk; New York (NY); On-site; USD 112,000 - 205,000; Full time

Job summary

The Trade Desk is seeking an experienced automotive partnerships leader in the United States to own and grow strategic OEM collaborations, shaping 12-month business plans and driving platform adoption across display, CTV, and audio.

You will lead RTB strategies, work with product and BD teams, and translate data into actionable recommendations for OEMs, focusing on measurable outcomes and long-term relationships.

Qualifications

• 7+ years in programmatic or digital media
• 3+ years working with Automotive OEMs
• Deep understanding of the Automotive media ecosystem
• Experience collaborating with Automotive marketing teams and their agency partners
• Proficient in buying and optimizing across multiple channels (display, CTV, video, digital audio, DOOH)
• Strong technical fluency in Excel; SQL/Python a plus
• Exceptional client communication and storytelling skills

Responsibilities

• Own and grow strategic partnerships with major Automotive OEMs (national and regional)
• Design and execute 12-month business plans tailored to OEM goals
• Lead RTB strategies and campaign optimizations using first- and third-party data
• Advise on Auto vertical best practices including sequential messaging and dealer tie-ins
• Partner with Business Development and Product teams to build OEM-specific solutions
• Serve as internal Auto category expert across cross-functional teams
• Provide performance analysis and campaign insights with attribution models
• Create playbooks, POVs, and strategic guidance for OEM clients
• Contribute to enablement and mentorship of team members in Auto best practices

Skills

Programmatic media

Client relationship management

Strategic planning

Storytelling with data

Cross-functional collaboration

Fast-paced environment

Education

Bachelor's degree or higher

Tools

Excel

SQL

Python

Job description

The Trade Desk is seeking an experienced automotive partnerships leader in the United States to own and grow strategic OEM collaborations, shaping 12-month business plans and driving platform adoption across display, CTV, and audio.

You will lead RTB strategies, work with product and BD teams, and translate data into actionable recommendations for OEMs, focusing on measurable outcomes and long-term relationships.