Automotive Programmatic Partnerships Director

The Trade Desk; Los Angeles (CA); On-site; USD 112,000 - 205,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

The Trade Desk seeks a senior Partnerships Director for Automotive to lead strategic OEM collaborations and drive growth of programmatic solutions. You will design 12-month plans, oversee RTB strategies, and partner with product teams to deliver OEM-specific wins.

You will leverage first- and third-party data, craft playbooks, and mentor teammates, shaping automotive advertising across display, CTV, audio, and more for global clients.

Qualifications

• Bachelor's degree or higher.
• 7+ years in programmatic or digital media, with 3+ years working directly with Automotive OEMs.
• Deep understanding of the Automotive media ecosystem, OEM/dealer models, and launch cycles.
• Experience collaborating with Automotive marketing teams and agency partners.
• Proficient in buying and optimizing across display, CTV, video, digital audio, and DOOH.
• Strong grasp of Auto-specific data providers and activation.
• Experience with MMM, MTA, or Auto-specific attribution solutions.
• Strong Excel fluency; SQL/Python a plus.
• Exceptional client communication and storytelling skills.
• Comfortable in a fast-moving environment and capable of leading new business conversations.

Responsibilities

• Own and grow strategic partnerships with Automotive OEMs.
• Design and execute 12-month business plans for OEM goals.
• Lead RTB strategies and campaign optimizations.
• Advise on Auto vertical best practices and audience strategies.
• Collaborate with BD and Product to build OEM-specific solutions.
• Serve as an internal Auto category expert across teams.
• Provide performance analysis using first- and third-party data.
• Create playbooks and strategic guidance for OEMs.
• Mentor team members in Auto best practices.

Skills

Programmatic

Auto OEMs

Relationship mgmt

Data storytelling

Excel

SQL/Python

Education

Bachelor's degree or higher

Tools

Excel

SQL

Python

Job description

The Trade Desk seeks a senior Partnerships Director for Automotive to lead strategic OEM collaborations and drive growth of programmatic solutions. You will design 12-month plans, oversee RTB strategies, and partner with product teams to deliver OEM-specific wins.

You will leverage first- and third-party data, craft playbooks, and mentor teammates, shaping automotive advertising across display, CTV, audio, and more for global clients.