Auto Programmatic Partnerships Director

Thetradedesk

Chicago (IL)

On-site

USD 112,000 - 205,000

Full time

6 days ago

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Job summary

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising. We seek a senior, results-driven professional to own and grow strategic automotive OEM partnerships.

You will design 12-month plans, lead RTB optimization, and collaborate with product and BD teams to deliver OEM-specific solutions. Strong data-driven storytelling and cross-functional leadership are essential.

Qualifications

7+ years in programmatic or digital media, with 3+ years working with Automotive OEMs.
Deep understanding of Automotive media ecosystem, including OEM/dealer models and launch cycles.
Experience collaborating with Automotive marketing teams and their agency partners.
Proficient in buying and optimizing across display, CTV, video, digital audio, and DOOH.
Strong technical fluency in Excel; SQL, Python a plus.

Responsibilities

Own and grow strategic partnerships with major Automotive OEMs (national and regional level).
Design and execute 12-month business plans tailored to OEM goals.
Lead RTB strategies and campaign optimizations using data inputs.
Advise on Auto vertical best practices and audience engagement strategies.
Partner with Business Development and Product teams to build OEM-specific solutions.
Serve as an internal Auto category expert to drive automotive innovation.
Provide performance analysis using first- and third-party data and attribution models.
Create playbooks and strategic guidance for OEM clients on digital transformation.
Mentor team members in Auto best practices.