Automotive Programmatic Partnerships Director

The Trade Desk, Inc.; New York, Northern (NY, KY); Hybrid; USD 112,000 - 205,000; Full time

Benefits offered by this job

Comprehensive healthcare (medical, and

Dental and vision coverage

401(k) plan with company match

Stock-based compensation grants

Job summary

The Trade Desk is seeking a senior-level, client-facing leader to own and grow strategic automotive OEM partnerships. You will design year-long plans, drive RTB strategies, and leverage first- and third-party data to optimize campaigns across display, CTV, digital audio, and more.

With 7+ years in programmatic or digital media and 3+ years with Automotive OEMs, you will translate complex data into strategic recommendations, mentor teammates, and help scale solutions for global brands.

Qualifications

• Bachelor’s degree or higher.
• 7+ years in programmatic or digital media with 3+ years working directly with Automotive OEMs.
• Deep understanding of the Automotive media ecosystem and data providers.
• Strong client communication and storytelling skills.

Responsibilities

• Own and grow strategic partnerships with major Automotive OEMs (national and regional level), acting as the lead point of contact and trusted advisor on all things programmatic.
• Design and execute 12-month business plans tailored to OEM goals, including model launches, brand building, and retail alignment.
• Lead real-time bidding (RTB) strategies and campaign optimizations, leveraging advanced data inputs (DMPs, CDPs, VIN-level data, location-based signals, etc.).
• Advise on best practices specific to the Auto vertical — such as sequential messaging across funnel stages, dealer tie-ins, and audience re-engagement strategies.
• Partner with Business Development and Product teams to build OEM-specific solutions that drive measurable outcomes and maximize platform usage.
• Serve as an internal Auto category expert, collaborating cross-functionally to drive innovation for automotive advertisers.
• Provide performance analysis and campaign insights using first-party data, third-party Auto intent data, and custom attribution models.
• Create playbooks, POVs, and strategic guidance for OEM clients around digital transformation, data activation, and omnichannel execution (display, CTV, digital audio, etc.).
• Contribute to the enablement and mentorship of team members in Auto best practices.

Skills

Programmatic/digital media

Automotive OEMs knowledge

Excel proficiency

Education

Bachelor’s degree or higher

Tools

SQL

Python

Excel

Job description

The Trade Desk is seeking a senior-level, client-facing leader to own and grow strategic automotive OEM partnerships. You will design year-long plans, drive RTB strategies, and leverage first- and third-party data to optimize campaigns across display, CTV, digital audio, and more.

With 7+ years in programmatic or digital media and 3+ years with Automotive OEMs, you will translate complex data into strategic recommendations, mentor teammates, and help scale solutions for global brands.