Automotive Brand Growth & Strategy Lead

Sonic Automotive; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision, HSA, 401k 4%匹

Job summary

Sonic Automotive invites an experienced Brand Manager to lead multi-store brand strategy and OEM partnerships. You will craft marketing initiatives to boost new and used vehicle sales, service performance, and brand loyalty across stores, reporting to the Brand VP.

This role emphasizes cross-functional collaboration, data-driven decision making, and brand consistency. You will align store branding with OEM goals, manage budgets, and drive customer-centric campaigns that enhance Sonic’s market

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of relevant marketing experience.
• Previous experience in developing and implementing brand strategies.
• Previous experience in budget management.
• Experience in evaluating marketing and brand performance.
• Basic understanding of automotive retail.
• Ability to find major differentiators in a highly competitive industry.
• Strong communication skills, both verbal and written.
• Highly organized and able to work with multiple teams cross-functionally.
• Ability to work as a team and be held accountable for key responsibilities.
• Strong analytical and problem-solving skills; ability to analyze and interpret data efficiently.
• Proficiency with the Microsoft Suite.

Responsibilities

• Establish, nurture, and own OEM senior marketing relationships and coordinate with store teams.
• Drive market share growth across stores through targeted strategies and performance analysis.
• Lead used vehicle marketing and inventory exposure to hit 100 pre-owned units per month.
• Grow service lane traffic and optimize fixed operations marketing and customer retention.
• Own brand vision and ensure consistent messaging across all touchpoints and stores.
• Collaborate with Brand VP, GMs and marketing teams on brand initiatives.

Skills

Strong communication skills

Analytical and problem-solving skills

Highly organized

Team collaboration

Education

Bachelor’s degree in marketing, business, or related field

Job description

Sonic Automotive invites an experienced Brand Manager to lead multi-store brand strategy and OEM partnerships. You will craft marketing initiatives to boost new and used vehicle sales, service performance, and brand loyalty across stores, reporting to the Brand VP.

This role emphasizes cross-functional collaboration, data-driven decision making, and brand consistency. You will align store branding with OEM goals, manage budgets, and drive customer-centric campaigns that enhance Sonic’s market