Sonic Franchise Brand Architect (Hybrid)

Sega; Burbank (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Sega in California is seeking a Senior Brand Manager to shape the Sonic the Hedgehog brand strategy and global marketing initiatives. You will lead campaigns from insight to execution, partnering with global teams to extend Sonic across platforms, products and experiences.

You will collaborate with North America, Europe, and Japan teams to drive growth, engage fans, and build iconic creative across data-informed programs.

Qualifications

• 8+ years of experience in brand marketing, entertainment, gaming or consumer products.
• Proven track record of developing and leading integrated marketing campaigns from strategy through execution.
• Strong strategic thinking balanced with exceptional creative instincts.
• Experience managing creative agencies and cross-functional partners.
• Strong understanding of consumer insights, brand positioning and franchise marketing.
• Excellent project management skills with ability to prioritize multiple initiatives.
• Strong presentation skills and ability to influence stakeholders across the organization.
• Ability to leverage quantitative analytic measures, build business cases and KPI-focused planning.
• Experience working across international markets is highly preferred.
• Passion for entertainment, gaming, pop culture and iconic brands.

Responsibilities

• Define and drive long-term brand strategies and annual marketing priorities for Sonic the Hedgehog.
• Champion a consistent global brand voice while evolving the franchise for new audiences.
• Identify emerging cultural, entertainment and consumer trends and translate insights into strategies.
• Develop and execute global marketing campaigns supporting game launches, films, consumer products and licensing.
• Build and lead integrated marketing plans spanning social, PR, influencer, digital, paid media and experiential channels.
• Collaborate with internal teams and agencies to ensure campaigns deliver measurable results and strengthen the franchise.

Skills

Brand marketing

Entertainment

Gaming

Strategic thinking

Campaign management

Cross-functional leadership

Storytelling

KPIs & measurement

Agency management

Job description

Sega in California is seeking a Senior Brand Manager to shape the Sonic the Hedgehog brand strategy and global marketing initiatives. You will lead campaigns from insight to execution, partnering with global teams to extend Sonic across platforms, products and experiences.

You will collaborate with North America, Europe, and Japan teams to drive growth, engage fans, and build iconic creative across data-informed programs.