Global Brand Architect – Franchise (Hybrid)

Sega Of America; Burbank (CA); Hybrid; USD 134,000 - 167,000; Full time

Job summary

Sega Of America in Burbank, CA is seeking a Senior Brand Manager to lead global brand strategy and integrated marketing campaigns for the Sonic brand. The role requires cross-functional leadership across North America, Europe and Japan, with a focus on driving growth, new opportunities and franchise engagement.

You will shape marketing strategy, create disruptive campaigns, and partner with creative teams to deliver standout assets and experiences that extend Sonic beyond gaming.

Qualifications

• Typically has 8+ years of brand marketing, entertainment, gaming, or consumer products.
• Proven track record of developing and leading integrated marketing campaigns.
• Strong understanding of consumer insights, brand positioning and franchise marketing.
• Excellent project management skills with ability to prioritize multiple initiatives.

Responsibilities

• Drive Global Brand Strategy by defining long-term strategies and annual priorities for Sonic.
• Lead Integrated Marketing Campaigns spanning launches, licenses, and live experiences.
• Build iconic creative and storytelling with internal teams and agencies across multiple markets.
• Grow the franchise by expanding Sonic into new audiences and partnerships.
• Track and measure campaign performance, brand health and consumer insights for decision-making.
• Collaborate, mentor and lead across Sega teams in North America, Europe and Japan.

Skills

Brand marketing

Campaign leadership

Strategic thinking

Agency management

Consumer insights

Project management

Presentation skills

Data analytics

International experience

Entertainment & gaming passion

Job description

Sega Of America in Burbank, CA is seeking a Senior Brand Manager to lead global brand strategy and integrated marketing campaigns for the Sonic brand. The role requires cross-functional leadership across North America, Europe and Japan, with a focus on driving growth, new opportunities and franchise engagement.

You will shape marketing strategy, create disruptive campaigns, and partner with creative teams to deliver standout assets and experiences that extend Sonic beyond gaming.