Brand Experience Growth Leader

Sonic; Atlanta (GA); On-site; USD 120,000 - 150,000; Full time

Job summary

Sonic, a leading brand in the Inspire Brands portfolio, is seeking a Manager, Brand Experience (Value) in Atlanta to drive growth and elevate the Sonic brand experience. You will act as a hands-on leader, setting direction, influencing partners, and motivating teams to hit long-range objectives while maintaining brand consistency across channels.

You will develop and execute a comprehensive brand-value roadmap, oversee market tests, leverage data to optimize performance, and deliver

Qualifications

• 4 Year Degree / Bachelor’s In Marketing, Business, Hospitality, or a related field (MBA preferred).
• 5+ years of proven experience in a similar role within brand experience, strategy, consulting or related function, prefer restaurant or hospitality.
• Strong understanding of brand management, customer experience, and marketing principles.

Responsibilities

• Develop and execute a comprehensive brand value strategy and roadmap that aligns with the restaurant's values, mission, and business objectives.
• Owns and leads brand experience roadmaps for the discovery, testing, and launch of high impact growth initiatives aligned to sales target.
• Collaborate with cross-functional teams, including Supply Chain, Culinary, Category Management, Integrated Marketing Communications, Customer Marketing/Loyalty, Digital Retail, Revenue Management, Training, Operations, Analytics, and Consumer Insights to ensure seamless go to market execution.
• Oversees the design and execution of market tests (product, pricing, delivery, technology, or experience based), including test objectives, test/control design, KPIs, and performance evaluation.
• Utilize data and analytics to track the success of brand experience initiatives and make data-driven decisions for continuous improvement.
• Develops and delivers executive level presentations that clearly communicate strategy, progress, risks, and recommendations to senior leadership

Skills

Brand management

Customer experience

Marketing strategy

Cross-functional leadership

Data-driven decisions

Executive storytelling

Project management

Communication skills

Education

Bachelor’s degree in Marketing/Business/Hospitality

MBA preferred

Tools

Excel

PowerPoint

Tableau

Power BI

Job description

Sonic, a leading brand in the Inspire Brands portfolio, is seeking a Manager, Brand Experience (Value) in Atlanta to drive growth and elevate the Sonic brand experience. You will act as a hands-on leader, setting direction, influencing partners, and motivating teams to hit long-range objectives while maintaining brand consistency across channels.

You will develop and execute a comprehensive brand-value roadmap, oversee market tests, leverage data to optimize performance, and deliver