Auto Brand Manager: OEM Partnerships & Growth

Sonic Automotive, Inc.; Charlotte (NC); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k with 4% employer match

Paid time off

Job summary

Sonic Automotive is seeking a Brand Manager to develop sustainable brand and store growth for OEM brands by driving strategic marketing initiatives across multiple stores. Lead relationships with OEM marketing teams and collaborate with internal experts to deliver brand initiatives, insights, and performance analyses.

The role reports to the VP Brand Strategy and focuses on market-facing brand activation, competitor insights, and store-level brand consistency to maximize sales, loyalty, and

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of relevant marketing experience.
• Ability to work cross-functionally with multiple teams.
• Strong analytical and problem-solving skills; ability to analyze data efficiently.

Responsibilities

• Establish OEM marketing relationships and drive brand initiatives.
• Drive market share growth through targeted marketing strategies.
• Develop pre-owned and fixed operations marketing plans.
• Own brand vision and ensure consistent messaging across stores.
• Manage brand budget, co-op programs, and performance metrics.

Skills

Strong communication skills

Highly organized

Team collaboration

Analytical and problem-solving

Microsoft Office proficiency

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Suite

Job description

Sonic Automotive is seeking a Brand Manager to develop sustainable brand and store growth for OEM brands by driving strategic marketing initiatives across multiple stores. Lead relationships with OEM marketing teams and collaborate with internal experts to deliver brand initiatives, insights, and performance analyses.

The role reports to the VP Brand Strategy and focuses on market-facing brand activation, competitor insights, and store-level brand consistency to maximize sales, loyalty, and