Automotive BDC Director

Feldman Automotive; Muncie (IN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) with company match

Paid time off

Ongoing professional development

Job summary

All American Chevrolet Cadillac in the United States seeks an Internet Sales and BDC Director to unite digital lead management and showroom sales into a high-performing revenue engine. You will head a dedicated BDC focused on rapid response and booking high-quality showroom appointments, while partnering with the floor team to elevate digital follow-up and CRM engagement.

You will coach teams, design collaborative workflows, and lead the dealership's video outreach strategy to turn digital leads

Qualifications

• 3+ years of proven success as a BDC Manager, Internet Sales Director, or Digital Operations Manager in an automotive dealership.
• Proficient with major automotive CRMs and vendor technologies.
• Strong interpersonal skills with ability to collaborate across departments, motivate salespeople, and build a unified digital culture.
• Deep understanding of KPIs (Set Rates, Show Rates, Closing Ratios) and coaching to hit them.

Responsibilities

• BDC Leadership & Strategy (60%): Oversee the daily BDC operations and targets for lead-to-appointment and show rates.
• Process Design: Create CRM workflows and multi-channel cadences (phone, text, email) and phone scripts.
• Coaching & Development: Conduct daily coaching sessions with BDC agents to improve objections handling and contact rates.
• Vendor & Lead Management: Monitor third-party leads, website chat tools, and digital marketing alignment.
• Sales Floor Collaboration & Digital Enablement (40%): Partner with floor team to ensure premium lead handling and accurate CRM follow-ups.
• Elevate Video Outreach: Drive personalized video walkarounds and train reps to build trust with digital prospects.

Skills

CRM proficiency

Leadership

Cross-functional collaboration

Data-driven coaching

Tools

Automotive CRMs

Analytics tools

Job description

Description

At All American Chevrolet Cadillac, we take pride in doing things differently. We are incredibly excited about our commitment to continuous growth and our strong team culture. We are looking for an inspiring leader who shares our excitement for growth to step in and help elevate our digital operations.

Job Summary

We are seeking a dynamic, collaborative Internet Sales and BDC Director to unite our digital lead management and showroom sales teams into a seamless, high-performing revenue engine. Unlike traditional siloed structures, our dealership utilizes a highly integrated BDC-to-Floor Partnership Model. You will lead a dedicated Business Development Center focused entirely on rapid response and booking high-quality showroom appointments. Crucially, you will act as a strategic partner to our floor sales team—working alongside them to elevate their digital follow-up, optimize CRM engagement, and master personalized video outreach. If you are a CRM expert who thrives on coaching teams, building collaborative workflows, and helping salespeople turn digital leads into delivered units, we want you on our leadership team!!

Core Responsibilities

• BDC Leadership & Strategy (60%)
• Drive Appointments: Oversee the daily operations of the BDC, ensuring the team hits collective targets for Lead-to-Appointment Set and Show rates.
• Process Design: Create user-friendly CRM workflows, multi-channel cadences (phone, text, email), and phone scripts designed to build value and secure appointments.
• Coaching & Development: Conduct daily coaching sessions with BDC agents, reviewing communications to help them overcome objections and maximize contact rates.
• Vendor & Lead Management: Monitor third-party lead providers, website chat tools, and digital marketing alignment to optimize lead quality for the entire store.
• Sales Floor Collaboration & Digital Enablement (40%)
• Partner on Lead Accountability: Work closely with the floor sales team to ensure digital leads are handled with premium care. Conduct daily CRM reviews to help sales reps stay on track with their follow-up steps.
• Elevate Video Outreach: Champion the dealership’s video walkaround strategy. Coach floor reps on creating engaging, high-quality personalized videos that build trust with digital prospects.
• Optimize Lead Allocation: Manage the dealership’s lead distribution process fairly. Work proactively with salespeople who need extra support to get their CRM tasks or video responses back on track, ensuring leads go to the reps best positioned to win.
• Support the Showroom Handoff: Partner with Sales Managers to track "un-sold" internet traffic, helping the floor team execute seamless, effective "Be-Back" campaigns.

Requirements

• Experience: 3+ years of proven success as a BDC Manager, Internet Sales Director, or Digital Operations Manager in an automotive dealership.
• CRM Expertise: Proficient with major automotive CRMs and vendor technologies, with the ability to leverage reporting to help teams improve.
• Team-Oriented Leadership: Strong interpersonal skills with a proven ability to collaborate across departments, motivate salespeople, and build a unified digital culture.
• Metrics-Driven: Deep understanding of dealership KPIs (Set Rates, Show Rates, Closing Ratios) and how to coach teams to hit them.

Benefits & Compensation

• Competitive base salary plus performance-based bonuses.
• Medical, Dental, Vision, and other applicable Insurance options.
• 401(k) with company match.
• Paid time off and ongoing professional development.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.