Automotive BDC & Digital Marketing Specialist

Scranton Motors Vernon; Vernon (CT); On-site; USD 72,000 - 88,000; Full time

Benefits offered by this job

Major medical and dental plan

401K plan

Aggressive salary with bonus and com­m

Huge advertising budget

Job summary

Scranton Cadillac & GMC - Vernon, CT is seeking an experienced Business Development Rep with strong marketing skills. The role focuses on AD/video production, posting and boosting content, and leveraging social media to drive engagement.

You will advertise across Google, Facebook, Instagram, YouTube and more, while managing large dealership databases to deploy text and email campaigns and handle leads. A lucrative salary, bonus and commission plan awaits.

Qualifications

• Experience in automotive marketing or BDC
• Experience in ads and video production

Responsibilities

• Produce ads and video content for marketing campaigns.
• Edit, post and boost social media content across platforms.
• Develop and manage social media strategies and campaigns.
• Advertise with Google, Facebook, Instagram, YouTube and other platforms
• Manage a large dealership database to create and deploy text and email campaigns
• Manage dealership leads and lead sources

Skills

Creative marketing

Social media understanding

Video production basics

Campaign management

Tools

Google Ads

Facebook Ads

Instagram Ads

YouTube Ads

Email campaigns

Job description

Scranton Cadillac & GMC - Vernon, CT is seeking an experienced Business Development Rep with strong marketing skills. The role focuses on AD/video production, posting and boosting content, and leveraging social media to drive engagement.

You will advertise across Google, Facebook, Instagram, YouTube and more, while managing large dealership databases to deploy text and email campaigns and handle leads. A lucrative salary, bonus and commission plan awaits.