Automotive Advertising Lead — Data-Driven Growth

Hendrick Automotive Group; Hyannis (MA); On-site; USD 80,000 - 110,000; Full time

Job summary

Hendrick Automotive Group is seeking an Advertising Manager to support advertising strategies across a group of dealerships. The role focuses on optimizing traditional, digital, direct mail, and social media campaigns, while aligning with OEM standards and brand requirements.

Responsibilities include managing budgets, monitoring lead performance, and driving data-driven decisions. A Bachelor’s in Marketing or related field and automotive marketing experience are preferred.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or related field.
• Experience in OEM/manufacturer sales, marketing, or account management.
• Experience with automotive marketing agencies or vendors.
• Strong relationship-building and relationship-management skills.
• Experience with data analysis, dealership operations, or automotive business processes.
• Familiarity with digital advertising and marketing in the automotive industry.
• Passion for cars and the automotive industry is a plus.

Responsibilities

• Serve as the day-to-day contact for a group of Hendrick Automotive Group dealerships.
• Collaborate with Marketing team, executive leadership, and store leadership to understand goals and needs.
• Oversee advertising and lead performance for assigned dealerships; manage relationships with store leadership.
• Oversee website performance, merchandising, UX, and overall functionality.
• Ensure compliance with OEM standards, legal requirements, and brand standards.
• Monitor ad spend, performance, and data across tools; communicate recommendations.
• Travel quarterly as needed to support dealership operations and local markets.

Skills

Relationship management

Analytical thinking

Digital marketing

Automotive knowledge

Communication skills

Education

Bachelor's degree in Marketing

Job description

Hendrick Automotive Group is seeking an Advertising Manager to support advertising strategies across a group of dealerships. The role focuses on optimizing traditional, digital, direct mail, and social media campaigns, while aligning with OEM standards and brand requirements.

Responsibilities include managing budgets, monitoring lead performance, and driving data-driven decisions. A Bachelor’s in Marketing or related field and automotive marketing experience are preferred.