Hybrid Digital Marketing Leader — Automotive Growth

Faulkner Automotive Group

Pennsylvania

Hybrid

USD 90,000 - 120,000

Full time

9 days ago

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Faulkner Automotive Group is seeking a Digital Marketing Manager to lead digital marketing performance and advance the full-cycle retail experience across Faulkner’s Pennsylvania dealerships. You will partner with dealership leadership and external partners to drive digital retailing, improve website conversion, and translate data into measurable ROI while mentoring two direct reports.

The role blends strategic oversight with hands-on execution and requires a strong background in digital

Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field required.
5–8+ years of digital or performance marketing experience.
Experience managing external agencies or marketing partners with accountability for results.
Experience in automotive, retail, or high-volume lead generation environments preferred.

Responsibilities

Lead development and execution of digital marketing strategies across paid media, third-party platforms, and OEM programs.
Oversee external advertising partners and vendors, ensuring alignment with performance goals.
Improve website performance, user experience, lead generation, and conversion optimization across SRPs, VDPs, and landing pages.
Mentor and develop two direct reports and collaborate with dealership leadership to align marketing with sales objectives.