Automotive Marketing & Website Performance Lead

Hendrick Automotive Group; Charlotte (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

Hendrick Automotive Group is seeking an Advertising Manager to lead advertising strategies for a group of dealerships, managing budgets and coordinating across traditional and digital channels. You will oversee website performance, UX, and merchandising while ensuring OEM compliance and brand standards.

The role emphasizes data-driven decision making, cross-team collaboration with store leadership, and periodic travel to support dealership operations and growth.

Qualifications

• This role requires a Bachelor’s degree in Marketing or related field and automotive marketing experience preferred.
• Experience managing advertising budgets and coordinating multi-channel campaigns.
• Strong analytical skills and ability to use data to drive decisions.

Responsibilities

• Lead day-to-day advertising strategies for a group of Hendrick dealerships.
• Oversee budgets, performance, and spend efficiencies across channels.
• Coordinate traditional and digital media, including TV, radio, digital, and social.
• Monitor website performance, UX, and merchandising for assigned stores.
• Ensure compliance with OEM standards and brand guidelines.
• Collaborate with store leadership and corporate teams to achieve goals.
• Travel quarterly to support dealership operations and build relationships.

Skills

Advertising strategy

Budget management

Digital campaigns

Campaign optimization

Project management

Data-driven decision making

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Google Ads

SEO/SEM

Analytics (GA4/UA)

CRM tools

Job description

Hendrick Automotive Group is seeking an Advertising Manager to lead advertising strategies for a group of dealerships, managing budgets and coordinating across traditional and digital channels. You will oversee website performance, UX, and merchandising while ensuring OEM compliance and brand standards.

The role emphasizes data-driven decision making, cross-team collaboration with store leadership, and periodic travel to support dealership operations and growth.