Regional Automotive Advertising Lead

Hendrick Automotive Group; Charlotte (NC); On-site; USD 80,000 - 120,000; Full time

Job summary

Hendrick Automotive Group in Charlotte, NC is seeking an Advertising Manager to lead the execution and day-to-day management of advertising strategies for a group of Hendrick dealerships, aiming to boost vehicle sales, acquisitions, service needs, and deepen customer relationships.

This role requires strong project management, analytical skills, and the ability to influence store leadership with data-driven decisions. Occasional travel to support dealership operations is expected.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or related field (required).
• Experience in automotive marketing, OEM/vendor relationships, or related accounts is valued.
• Strong relationship-management and data-analysis skills are essential.

Responsibilities

• Lead the development and execution of advertising strategies for assigned Hendrick dealerships.
• Drive lead generation and digital marketing initiatives to support vehicle sales and service needs.
• Coordinate budgets, monitor spend, and optimize campaigns across channels.
• Collaborate with store leadership and corporate marketing to align goals and messaging.

Skills

Relationship-building

Analytical thinking

Marketing strategy

Digital advertising

Project management

Leadership

Education

Bachelor's degree in Marketing, Business, Communications, Data Analytics, or related field

Job description

Hendrick Automotive Group in Charlotte, NC is seeking an Advertising Manager to lead the execution and day-to-day management of advertising strategies for a group of Hendrick dealerships, aiming to boost vehicle sales, acquisitions, service needs, and deepen customer relationships.

This role requires strong project management, analytical skills, and the ability to influence store leadership with data-driven decisions. Occasional travel to support dealership operations is expected.