Automotive Marketing Leader | Data-Driven Growth & Strategy

Haley Chevrolet; Richmond (VA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off

Professional development

Travel opportunities

Job summary

Haley Automotive Group in Richmond, VA, is seeking a Marketing Manager to lead the internal marketing team, oversee day-to-day execution, and drive strategic decisions for multiple stores. The role demands a data-driven leader with experience in automotive marketing, GA4, CRM/CDP platforms, paid search, SEO, and vendor management.

The position offers a competitive salary range and benefits including health/dental/vision, 401(k) with company match, PTO, and opportunities for professional

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 5+ years of marketing experience in automotive.
• Experience leading or supervising a team.
• Strong ROI analysis and reporting skills.

Responsibilities

• Lead and manage the internal marketing team's day-to-day execution.
• Analyze marketing data across operations to track ROI and deliver monthly reporting.
• Set direction for paid search, SEO, and social media; manage strategy with vendors.
• Oversee dealership websites, inventory feeds, and marketing vendors; ensure ROI.
• Own media calendar, budgets, and co-op submissions; optimize campaigns.

Skills

Team Leadership

Marketing Strategy

Data-driven

Education

Bachelor's degree in Marketing/Business

Tools

GA4

CRM

CDP platforms

Paid search

SEO

Meta Ads Manager

Website platforms

Job description

Haley Automotive Group in Richmond, VA, is seeking a Marketing Manager to lead the internal marketing team, oversee day-to-day execution, and drive strategic decisions for multiple stores. The role demands a data-driven leader with experience in automotive marketing, GA4, CRM/CDP platforms, paid search, SEO, and vendor management.

The position offers a competitive salary range and benefits including health/dental/vision, 401(k) with company match, PTO, and opportunities for professional