Automotive Acquisition Specialist: Data-Driven Lead Growth

Sheehy Auto Stores; Ashland (VA); On-site; USD 60,000 - 80,000; Full time

Job summary

Sheehy Ford of Ashland is seeking an Acquisition Specialist to join our team. This role focuses on acquiring pre-owned vehicles directly from customers through proactive lead generation, data mining, and engaging conversations that convert to results.

You’ll leverage data tools and your people skills to drive inventory growth, improve customer satisfaction, and guide buyers through a simple selling experience. Training is provided for those new to auto sales.

Qualifications

• Proven strength in lead handling, prospecting, or data-driven sales/outreach.
• Experience using or quickly learning CRM and data mining tools (eLeads, experience a plus!).
• Persuasive communicator with the ability to influence decisions and overcome objections.
• Outgoing, gregarious personality where you thrive on connecting with people.

Responsibilities

• Own the lead pipeline by proactively identifying opportunities using data mining tools and engaging opportunities.
• Excellent lead handling by responding quickly and effectively to leads with follow-up via phone, text, email, and in-person.
• Data-Driven prospecting using third-party tools and customer data to uncover opportunities.
• Persuasive customer engagement building trust and guiding customers through the process.
• Collaborate with sales to align acquisition efforts with inventory goals.
• Gather and input accurate vehicle and customer data into tools and review history reports.
• Consistent customer follow-up to maximize acquisition opportunities.
• Deliver a friendly, upbeat, and professional customer experience and handle paperwork.

Skills

Lead handling

Prospecting

Data-driven sales

CRM tools

Tools

vAuto

AccuTrade

CRM systems

Job description

Sheehy Ford of Ashland is seeking an Acquisition Specialist to join our team. This role focuses on acquiring pre-owned vehicles directly from customers through proactive lead generation, data mining, and engaging conversations that convert to results.

You’ll leverage data tools and your people skills to drive inventory growth, improve customer satisfaction, and guide buyers through a simple selling experience. Training is provided for those new to auto sales.