Automotive Acquisition Specialist

Sheehy Auto Stores; Ashland (VA); On-site; USD 60,000 - 80,000; Full time

Job summary

Sheehy Ford of Ashland is seeking an Acquisition Specialist to join our team. This role focuses on acquiring pre-owned vehicles directly from customers through proactive lead generation, data mining, and engaging conversations that convert to results.

You’ll leverage data tools and your people skills to drive inventory growth, improve customer satisfaction, and guide buyers through a simple selling experience. Training is provided for those new to auto sales.

Qualifications

• Proven strength in lead handling, prospecting, or data-driven sales/outreach.
• Experience using or quickly learning CRM and data mining tools (eLeads, experience a plus!).
• Persuasive communicator with the ability to influence decisions and overcome objections.
• Outgoing, gregarious personality where you thrive on connecting with people.

Responsibilities

• Own the lead pipeline by proactively identifying opportunities using data mining tools and engaging opportunities.
• Excellent lead handling by responding quickly and effectively to leads with follow-up via phone, text, email, and in-person.
• Data-Driven prospecting using third-party tools and customer data to uncover opportunities.
• Persuasive customer engagement building trust and guiding customers through the process.
• Collaborate with sales to align acquisition efforts with inventory goals.
• Gather and input accurate vehicle and customer data into tools and review history reports.
• Consistent customer follow-up to maximize acquisition opportunities.
• Deliver a friendly, upbeat, and professional customer experience and handle paperwork.

Skills

Lead handling

Prospecting

Data-driven sales

CRM tools

Tools

vAuto

AccuTrade

CRM systems

Job description

Sheehy Auto Stores is proud to be a 2024-2026 Top Workplace Winner

Recognized by The Baltimore Sun, Richmond Times-Dispatch, and The Washington Post, Sheehy Auto Stores is honored to be named one of the region’s Top Workplaces!

As one of the country’s Top 30 Private Dealer Groups, we represent some of the industry's leading automotive brands across 30+ locations. We pride ourselves on hiring top talent - both experienced professionals and those new to the industry - who are driven to succeed. If that sounds like you, we want YOU to join our growing team!

Sheehy Ford of Ashland is seeking an Acquisition Specialist to join our team! Are you energized by talking to people, uncovering opportunities, and turning conversations into results? We're looking for a highly motivated, relationship-driven professional with strong lead handling, data mining, and persuasive communication skills. In this role, you'll focus on acquiring pre-owned vehicles directly from customers by proactively identifying opportunities, engaging leads, and guiding customers through a simple, seamless selling experience. You'll leverage cutting-edge data mining tools and your natural ability to connect with people to drive inventory growth and customer satisfaction. No automotive experience? No problem. If you excel at lead generation, customer engagement, or business development, we'll train you on the rest.

Join a fast-paced, team-oriented environment where your personality, drive, and ability to influence outcomes directly impact your success and help drive customer loyalty.

Responsibilities

• Own the lead pipeline by proactively identifying opportunities using data mining tools such as vAuto reports, CRM systems, and engage opportunities from internal inbound referrals from our sales and service teams.
• Excellent lead handling by responding quickly and effectively to leads, keeping prospects engaged through consistent follow-up via phone, text, email, and in-person interactions.
• Data-Driven prospecting by using third-party tools and customer data to uncover equity positions, upgrade opportunities, and acquisition targets.
• Persuasive customer engagement by building trust quickly, confidently communicating value, and guiding customers through the vehicle selling and appraisal process clearly explaining the process and benefits of selling their vehicle to the dealership.
• Collaborate with the Used Car Manager to align acquisition efforts with inventory goals focusing on high-demand vehicles and maximizing profitability.
• Gather and input accurate vehicle and customer data into tools such as AccuTrade and vAuto; review service history reports confirming completed inspections, CARFAX history and ensure appraisal details reflect the actual condition of the vehicle to support accurate appraisal decisions.
• Consistent customer follow-up, maintaining discipline through follow-up processes to re-engage leads and maximize acquisition opportunities.
• Deliver a friendly, upbeat, and professional customer experience. Demonstrate strong attention to detail including handling all purchase paperwork and ensuring timely resolution of any post-sale payments to maintain customer satisfaction.
• Participate in daily/weekly meetings to track performance metrics to plan activities and continuously refine your approach and strategies.

Requirements

• Proven strength in lead handling, prospecting, or data-driven sales/outreach
• Experience using or quickly learning CRM and data mining tools (eLeads, experience a plus!)
• Persuasive communicator with the ability to influence decisions and overcome objections
• Outgoing, gregarious personality were you thrive on connecting with people