Marketing Automation Specialist

Software Technology Inc.; Chicago (IL); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Software Technology Inc. in Chicago, IL is seeking a Marketing Automation Specialist to own the design and optimization of automated campaigns across channels.

You will manage CRM workflows, define customer journeys, and collaborate with Marketing, Sales Ops, Product and Technology teams to drive demand and pipeline. The role emphasizes hands-on setup of email campaigns, trigger-based communications, and API integrations using low-code/no-code tools.

Qualifications

• Experience administering CRM systems and automating workflows.
• Experience with marketing automation platforms.
• Ability to create customer journeys and nurture leads.
• Proficient in setting up email campaigns and trigger-based messaging.
• Proficient in designing workflows using low-code/no-code tools.
• Experience with integrations, APIs, Webhooks, JSON, and field mapping.
• Able to troubleshoot automation workflows.
• Collaborates with Marketing, Sales Ops, Product and Technology teams.

Skills

CRM administration

Workflow automation

Marketing automation platforms

Customer journey mapping

Lead nurturing

Email campaign setup

Trigger-based communications

Low-code/no-code tools

API integrations

Webhooks

JSON mapping

Field mapping

Troubleshooting automation

Cross-functional collaboration

Job description

Job title: Marketing Automation Specialist

Location: Chicago, IL (Hybrid)

Must Have:

• CRM administration and workflow automation
• Marketing automation platforms
• Customer journey creation and lead nurturing
• Email campaign setup and trigger-based communications
• Workflow design using low-code/no-code tools
• Integrations, APIs, Webhooks, JSON, and field mapping
• Troubleshooting automation workflows
• Cross-functional collaboration with Marketing, Sales Ops, Product, and Technology teams