Auto Sales Manager — Lead & Grow Team Performance

Parks-Chevrolet-Richmond; Richmond (VA); On-site; USD 60,000 - 90,000; Full time

Job summary

Parks Chevrolet Richmond in Richmond, VA is seeking an experienced Sales Manager to forecast department goals and lead a team of sales professionals. You will oversee daily operations, set objectives, and drive performance across new and used vehicle sales.

The role requires strong leadership, supervisory experience, and excellent communication skills. A valid driver’s license and a professional appearance are essential for success in this position.

Qualifications

• High school diploma or the equivalent.
• Ability to read and comprehend instructions & information.
• Two years of sales experience.
• Supervisory experience preferred.
• Valid in-state driver's license.
• Professional personal appearance.
• Excellent communication skills.

Responsibilities

• Forecast goals & objectives for the dept. and strive to meet them.
• Strive for harmony and teamwork with all other depts.
• Attend managers meetings.
• Assist the Dealer in forecasting controllable expense elements for the new & used vehicle depts.
• Understand, keep abreast of, and comply with federal, state, and local regulations that affect new & used vehicles sales.
• Hire, train, motivate, counsel, and monitor the performance of new & used sales employees.
• Direct & schedule the activities of all dept. employees.
• Directs new & used salespeople to enhance the image and customer satisfaction ratings of the dealership.
• Communicate with new & used salespeople to ensure that dealership policies & procedures are understood and followed.
• Set sales & gross objectives for salespeople.
• Guide all salespeople in setting their objectives on a short & long-range basis.
• Review all sales peoples performance as shown on the Daily Sales Operating Control.
• Develop programs of improvement for those salespeople who are failing to reach their objectives.
• Recommend for dismissal any salesperson failing to meet company standards.
• Conduct sales training meetings as directed by the DEALER.
• Work with salespeople on programs that will increase the vehicle gross and increase F&I penetration.
• Will ensure that the salespeople plan a days work each day.
• Will supervise the salespeople to ensure that they follow their owners on a planned contact basis.
• Will evaluate each quarter the gross performance of the salespeople.
• Will conduct a weekly sales meeting.
• S/he will keep accurate sales records both daily & monthly.
• Will insist that the salespeople follow the company's prospecting program to obtain maximum results.
• Submit WEEKLY commissions to the Office Manager.
• Make used car appraisals.
• Recommend to the Dealer the inventory to be carried by color, model, and equipment, based on a variety of customer and market analyses.
• Help salespeople close deals when necessary.
• Maintain standards for the delivery of vehicles to customers.
• Assist Dealer in the development of advertising campaigns and other promotions.
• Will coordinate the function of the salespeople with the Service Dept., Parts Dept., and business office.

Skills

Leadership

Communication

Sales experience

Supervisory experience

Driver's license

Professional appearance

Reading instructions

Education

High school diploma

Job description

Parks Chevrolet Richmond in Richmond, VA is seeking an experienced Sales Manager to forecast department goals and lead a team of sales professionals. You will oversee daily operations, set objectives, and drive performance across new and used vehicle sales.

The role requires strong leadership, supervisory experience, and excellent communication skills. A valid driver’s license and a professional appearance are essential for success in this position.