Audience Strategy Lead for Multi-Brand Growth & Test Learn

IRB USA Inspire Resources; Atlanta (GA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

IRB USA Inspire Resources seeks an Audience Planning Specialist to translate consumer strategy into audience-focused media plans for six brands. You’ll operate as the hub of audience execution, turning strategy into segmented campaigns and tests while partnering with internal teams, agencies, and Martech providers.

You will support the Director by coordinating a portfolio-wide learning agenda, ensuring clean measurement, and driving KPI-based optimizations across paid media plans.

Qualifications

• Bachelor’s degree required.
• 1–2 years of experience in analytics, media, marketing, and/or audience planning.

Responsibilities

• Translate brand briefs into paid media audience strategies and bring them to life through data-driven presentations.
• Collaborate with internal teams, agencies, and platforms to map audiences across data sources and investments.
• Own the audience requests/launch trackers and ensure measurement and learnings are applied across campaigns.

Skills

Analytical thinking

Project management

Excel

PowerPoint

Data Clean Room

CDP

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

IRB USA Inspire Resources seeks an Audience Planning Specialist to translate consumer strategy into audience-focused media plans for six brands. You’ll operate as the hub of audience execution, turning strategy into segmented campaigns and tests while partnering with internal teams, agencies, and Martech providers.

You will support the Director by coordinating a portfolio-wide learning agenda, ensuring clean measurement, and driving KPI-based optimizations across paid media plans.