Audience Strategy Architect

Inspire Brands, Inc.; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Inspire Brands, Inc. in Atlanta is seeking an Audience Planning Specialist to translate audience strategy into actionable, data-driven tests and campaigns. You will own launch trackers, taxonomy hygiene, and cross‑brand learning agendas.

You will collaborate with internal teams and agencies, manage stakeholder expectations, and build CDP/cleanroom audiences connected to paid media destinations, while maintaining rigorous measurement and KPI‑based optimizations.

Qualifications

• Bachelor’s degree required.
• 1–2 years in analytics, media, marketing, or audience planning.
• Experience in project management/operations required.

Responsibilities

• Assist translating brand briefs into paid media audience strategies.
• Develop segments from data sources and connect to media investments.
• Execute learning agendas and ensure clean measurement.
• Map and orchestrate audience-driven learning across brands.
• Maintain audience trackers, tag processes, and taxonomy hygiene.
• Collaborate with internal teams, agencies, and platforms for optimization.

Skills

Self-starter

Analytical thinking

Audience planning

Project management

Communication

Excel skills

PowerPoint

Data Clean Room

CDP hands-on

Education

Bachelor’s degree

Tools

Excel

PowerPoint

CDP

Data Clean Room

Job description

Inspire Brands, Inc. in Atlanta is seeking an Audience Planning Specialist to translate audience strategy into actionable, data-driven tests and campaigns. You will own launch trackers, taxonomy hygiene, and cross‑brand learning agendas.

You will collaborate with internal teams and agencies, manage stakeholder expectations, and build CDP/cleanroom audiences connected to paid media destinations, while maintaining rigorous measurement and KPI‑based optimizations.