Media Director: Growth, Strategy & ROAS Leader

Driven Brands Inc.; United States; On-site; USD 146,000 - 260,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Holiday pay

Job summary

Driven Brands Inc. in the United States seeks a Media Director who can translate strategy into action and insight, turning media dollars into measurable business impact across multiple brands.

You will own the media planning strategy across channels, drive ROAS-focused plans, and lead cross-functional collaboration with agencies and internal teams. This role emphasizes annual and campaign planning, data-driven optimization, and a culture of test-and-learn to elevate performance.

Qualifications

• 10+ years of experience in paid media, digital marketing, or media strategy.
• Experience working with media agencies or in a leadership role on the agency side.
• Deep digital and traditional expertise across local and national channels.
• Demonstrated ability leading media strategy and generating insights from data to optimize performance over time.
• Excellent cross-functional collaboration and communication skills.

Responsibilities

• Lead media planning strategy and innovation for multiple brands.
• Oversee agency output of media plans, channel strategies and learning agendas.
• Own annual, quarterly and campaign-level planning, pacing and optimization frameworks.
• Drive a test-and-learn culture and analytic storytelling to elevate capabilities.

Skills

Paid media

Digital marketing

Media strategy

Cross-functional

Agency leadership

Tools

Analytics platforms

Job description

Driven Brands Inc. in the United States seeks a Media Director who can translate strategy into action and insight, turning media dollars into measurable business impact across multiple brands.

You will own the media planning strategy across channels, drive ROAS-focused plans, and lead cross-functional collaboration with agencies and internal teams. This role emphasizes annual and campaign planning, data-driven optimization, and a culture of test-and-learn to elevate performance.