Audience Strategy & Activation Specialist

Inspire-Brands; Atlanta (GA); On-site; USD 55,000 - 85,000; Full time

Job summary

Inspire is seeking an Audience Planning Specialist to translate brand briefs into paid media audience strategies and drive data-driven audience execution across campaigns for six brands. You will collaborate with internal teams, agencies, and platforms to map audience segmentation and tests, while maintaining taxonomy hygiene and a test-and-learn mindset.

The role demands initiative, strong communication, and the ability to work in a matrixed environment, contributing to portfolio-wide learning

Qualifications

• Bachelor’s degree required.
• 1–2 years of analytics, media, marketing, and/or audience planning experience.
• Experience in project management/operations required.

Responsibilities

• Translate brand briefs into paid media audience strategies.
• Create and manage audience segments across data sources.
• Execute learning agendas and measure results with audience tools.
• Map and orchestrate portfolio-wide audience learning across brands.

Skills

Proactive

Analytical

Organizational skills

Excel

PowerPoint

Communication

Teamwork

CDP knowledge

Education

Bachelor's degree

Tools

Excel

PowerPoint

CDP

Data Clean Room

Job description

Inspire is seeking an Audience Planning Specialist to translate brand briefs into paid media audience strategies and drive data-driven audience execution across campaigns for six brands. You will collaborate with internal teams, agencies, and platforms to map audience segmentation and tests, while maintaining taxonomy hygiene and a test-and-learn mindset.

The role demands initiative, strong communication, and the ability to work in a matrixed environment, contributing to portfolio-wide learning