Senior Director, Media Analytics & Insights

UNAVAILABLE; Chicago (IL); On-site; USD 112,290 - 161,280; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k

Paid time off

Job summary

Spark Foundry, a Publicis Groupe agency, seeks an Associate Director, Media Analytics and Insights to translate data into actionable media strategy. You will design measurement plans, lead complex analytics projects, and guide internal teams and clients toward data-driven investment decisions across paid, owned, and earned media.

This role requires 5+ years analytics experience, SQL/web analytics know-how, and strong communication to translate technical insights to non-technical stakeholders;

Qualifications

• Minimum 5 years of analytics experience in marketing sciences at a media agency, market research, consulting, or in-house at a brand.
• Working knowledge of databases and SQL is preferred.
• Knowledge of web measurement technologies (Ad serving platforms, Website analytics software, Data visualization tools).
• Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
• Experience leading cross-functional teams and client management.
• Strong communication and ability to translate complex concepts to non-technical audiences.

Responsibilities

• Build strong relationships with internal partners to align planning and activation functions.
• Develop relationships with client business directors and brand teams to ensure data propositions align with strategy.
• Identify organic growth opportunities and partner with Client and Analytics leadership.
• Drive a culture of data-driven decision making in media investment planning.
• Scope and direct advanced analytics projects to meet client questions with clear timelines.
• Advise on leveraging media investments to improve business results.
• Provide thought leadership and cross-network collaboration to deliver measurable marketing insights.

Skills

Analytics

Cross-functional leadership

Client management

Communication

Problem solving

Education

Quantitative education or degree

Tools

SQL

Tableau

Datorama

Power BI

Job description

Spark Foundry, a Publicis Groupe agency, seeks an Associate Director, Media Analytics and Insights to translate data into actionable media strategy. You will design measurement plans, lead complex analytics projects, and guide internal teams and clients toward data-driven investment decisions across paid, owned, and earned media.

This role requires 5+ years analytics experience, SQL/web analytics know-how, and strong communication to translate technical insights to non-technical stakeholders;