Senior Audience Manager — CDP & Data-Driven Marketing

Accenture; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Accenture Strategy & Consulting seeks an Audience Manager to build and manage audience segments for targeted marketing across lifecycle channels. You will leverage CDP platforms to drive personalization and ensure compliant, high-quality audience execution.

Responsibilities include developing segmentation frameworks, maintaining audience quality, and supporting campaign targeting strategies to improve engagement and conversions.

Qualifications

• Minimum 5–7 years of relevant experience required.
• BE/B.Tech + MBA preferred (Tier 1 / Tier 2 institute)
• Experience with CDP platforms and audience governance.

Responsibilities

• Design & Implement Audience Segmentation Frameworks to enable targeted marketing across channels.
• Build & Manage Audience Segments in CDP across Salesforce CDP or Adobe Experience Platform.
• Analyze Audience Insights & Behaviors to surface actionable marketing insights.
• Support Campaign Targeting Strategy with defined parameters and accurate deployment.
• Drive Audience Performance Optimization through data-driven refinements and experiments.
• Ensure Data Quality & Compliance with governance, naming conventions, and consent rules.

Skills

Audience segmentation

CDP platforms

Data-driven marketing

Privacy & compliance

Stakeholder management

QA and data quality

Lifecycle & activation

Education

BE/B.Tech

MBA (Tier 1/2)

Tools

Salesforce CDP

Adobe Experience Platform

SQL

Job description

Accenture Strategy & Consulting seeks an Audience Manager to build and manage audience segments for targeted marketing across lifecycle channels. You will leverage CDP platforms to drive personalization and ensure compliant, high-quality audience execution.

Responsibilities include developing segmentation frameworks, maintaining audience quality, and supporting campaign targeting strategies to improve engagement and conversions.