Data Guru Partner Manager

Acxiom; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Acxiom is seeking a Data Guru Consultant to drive adoption of third-party data solutions within a hybrid New York City office setup. You will design bespoke audiences, collaborate with agencies and AdTech partners, and provide strategic recommendations to maximize campaign performance.

You will partner with clients to validate audience counts, map taxonomy, and ensure compliant execution while leveraging Acxiom data assets for measurable outcomes.

Qualifications

• Bachelor's degree or equivalent.
• Excellent communication and collaboration skills.
• Proactive problem-solving with a consultative mindset.
• Ability to influence both internal and external stakeholders.
• Eagerness to learn new technologies and industry trends.
• Experience interpreting performance metrics from ad platforms.

Responsibilities

• Lead end-to-end audience delivery through Acxiom platforms and partner networks.
• Collaborate with Product, Engineering, Legal, Finance, Marketing, and Account Management.
• Maintain high standards of accuracy and organization across multiple projects.
• Serve as primary contact for audience issues and resolution.
• Document audience specs and delivery requests in Salesforce and other systems.
• Support revenue by timely fulfillment of audience requests and reducing activation barriers.
• Create internal playbooks and training materials to improve efficiency.

Skills

Strong communication

Problem solving

Client-facing

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree or equivalent

Tools

Meta / Google Ads platforms

DSPs / SSPs

Job description

As a member of Acxiom's Data Guru Consulting team, you will play a critical role in driving the adoption and success of Acxiom's third-party data solutions. The Data Guru team serves as trusted advisors to brands, agencies, and technology partners, helping clients leverage Acxiom's third-party audiences to identify, reach, and engage high-value consumers across digital platforms. In this role, you will partner closely with agencies, advertisers, and AdTech platforms to design custom audiences, recommend optimal activation pathways, and maximize campaign effectiveness. You will act as both a strategic consultant and subject matter expert, helping clients navigate the evolving digital advertising ecosystem while delivering measurable business outcomes.

Key Responsibilities

Audience Delivery & Operational Excellence

• Manage the end-to-end audience delivery process through Acxiom distribution platforms and strategic AdTech partnerships, proactively identifying and resolving delivery issues.
• Coordinate with internal cross-functional teams, including Product, Engineering, Legal, Finance, Marketing, and Account Management, to ensure successful execution and client satisfaction.
• Maintain high standards of accuracy, organization, and operational excellence while managing multiple projects and deadlines.
• Serve as the primary point of contact for audience troubleshooting, collaborating with internal and external partners to resolve any audience issues or delivery-related challenges.
• Maintain documentation within Salesforce and other business systems, that focus on audience specifications, delivery requests, and client-specific requirements to ensure operational efficiency, transparency, and seamless execution.
• Support revenue-generating efforts by ensuring timely fulfillment of audience requests and helping remove operational barriers to activation.
• Create and maintain internal knowledge resources, training materials, and playbooks to support team efficiency and scalability.

Client Strategy & Audience Consulting

• Drive the adoption and utilization of Acxiom's third-party audience solutions across digital marketing campaigns.
• Partner with clients and agencies during campaign planning to develop bespoke audiences that align with their business objectives.
• Use Acxiom tools and data assets to support customers' goals.
• Serve as a trusted advisor by providing strategic recommendations that enhance audience targeting effectiveness and campaign performance.
• Validate audience counts and taxonomy mapping to ensure accurate audience execution and compliance with client requirements.

Campaign Performance & Thought Leadership

• Analyze campaign results and provide audience optimization recommendations to improve overall performance.
• Apply knowledge of digital marketing channels and platforms to identify opportunities for continuous improvement.
• Develop and maintain expertise in Acxiom products, audience solutions, digital advertising trends, privacy regulations, and market dynamics to educate stakeholders.

Travel Up to 10% domestic travel may be required.

Location New York, NY - hybrid model (in-office at least 3x week) Conway, AR - hybrid model (in-office at least 3x week.)

Required Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Strong communication, collaboration, and relationship-building skills.
• Excellent problem-solving abilities with a proactive and consultative mindset.
• Ability to effectively communicate and influence both internal and external stakeholders.
• Self-starter with a strong desire to learn new technologies, products, and industry trends.
• Ability to understand the factors that influence digital campaign performance and broader marketing outcomes.
• Experience interpreting performance metrics from advertising platforms such as Meta, Google, or similar solutions.
• Proven ability to manage multiple priorities and meet deadlines while maintaining exceptional attention to detail.
• Demonstrated success working in a collaborative, high-performing team environment.
• Strong presentation and client-facing communication skills.

Preferred Qualifications

• 1-2 years of professional or internship experience in: Digital advertising, Campaign management, Media planning, Marketing analytics, Digital consulting.
• Experience working within an advertising agency environment.
• Familiarity with Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), data onboarding, or audience activation workflows.
• Strong analytical and organizational capabilities with an aptitude for translating data into actionable insights.
• Exceptional written and verbal communication skills.
• Passion for helping clients succeed and driving measurable business results.

Why Acxiom

At Acxiom, you'll work at the intersection of data, technology, and digital marketing, helping some of the world's leading brands make smarter marketing decisions.

You'll gain hands-on experience across the advertising ecosystem while developing expertise in audience strategy, data-driven marketing, and digital innovation - all within a collaborative and growth-oriented environment.

Ideal Candidate Profile: A curious, analytical, and client-focused professional who enjoys solving complex digital marketing challenges, building relationships, and using data to drive impactful business outcomes.

Our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company.

We’re one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness.

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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