Audience Insights & Measurement Specialist

Avispa; New York (NY); On-site; USD 75,000 - 85,000; Full time

Job summary

Avispa is seeking an Audience Insights & Measurement Analyst to support advertising sales and audience development through measurement, analytics, and data-driven insights.

You will deliver analyses and reporting using Nielsen NPower, Ad Intel, and other tools, translating findings into strategic recommendations across cross‑functional teams. Strong skills in Excel, PowerPoint, and data storytelling are required.

Qualifications

• 4+ years in media research, audience measurement, or media analytics.
• Bachelor’s degree in Marketing, Statistics, Data Science, or related field.
• Experience with Nielsen NPower and Ad Intel.
• Fluency in TV/streaming audience metrics (ratings, reach, time viewed).
• Strong Excel and PowerPoint skills.
• Ability to translate data into strategic narratives.

Responsibilities

• Deliver audience analyses, competitive insights, and reporting templates using Nielsen NPower, Ad Intel, and other tools.
• Analyze audience data to establish baselines, evaluate ratings, and interpret cross‑platform metrics.
• Support audience development with dashboards, measurement frameworks, and data integration.
• Collaborate with sales, strategy, planning, and cross‑functional teams to create sales stories and insights.
• Maintain accurate reporting, identify trends, and present executive-ready insights.

Skills

Audience analytics

Data storytelling

Cross-functional collaboration

Presentation skills

Education

Bachelor’s degree in Marketing/Statistics/Data Science

Tools

Nielsen NPower

Ad Intel

SQL

Tableau

Power BI

Excel

PowerPoint

Job description

Avispa is seeking an Audience Insights & Measurement Analyst to support advertising sales and audience development through measurement, analytics, and data-driven insights.

You will deliver analyses and reporting using Nielsen NPower, Ad Intel, and other tools, translating findings into strategic recommendations across cross‑functional teams. Strong skills in Excel, PowerPoint, and data storytelling are required.