Audience Insights Analyst - Data Storyteller for Ad Sales

Cypress HCM; Chicago (IL); On-site; USD 70,000 - 100,000; Full time

Job summary

Cypress HCM is hiring a data-driven Analytics Specialist in Chicago to support audience insights for the ad sales team. You will pull and analyze audience measurement data, interpret trends, and craft narratives that tie insights to business outcomes.

The role requires a Bachelor's degree in Marketing or related field and 2+ years in media analytics, with Nielsen nPower and Ad Intel experience. Proficiency in PowerPoint and the ability to distill data into actionable recommendations are

Qualifications

• Bachelor’s degree in Marketing, Statistics, Data Science, or a related field.
• Minimum 2 years of experience in data, media, or marketing analytics role, ideally within a media or publisher environment.
• Prior entertainment, media, or advertising-related experience is required.
• Experience with Nielsen nPower and Ad Intel is required.
• Advanced PowerPoint proficiency.
• Proven ability to interpret data, identify trends, and distill findings into strategic recommendations.
• Strong storytelling mindset with the ability to craft narratives that connect insights to actionable business outcomes.
• Ability and willingness to learn additional tools, platforms, and data sources.

Responsibilities

• Support audience insights and measurement initiatives for the ad sales team.
• Must have experience with Nielsen nPower and Ad Intel.
• Pull and analyze audience measurement data and interpret findings to identify meaningful trends and insights.
• Craft narratives that connect audience and measurement insights to strategic business outcomes.
• Share strategic findings based on the story within the data.
• Learn and incorporate additional tools, platforms, and data sources as needed.
• Demonstrate a proactive approach to personal learning and development.
• Work within a media, publisher, advertising, or entertainment environment.

Job description

Cypress HCM is hiring a data-driven Analytics Specialist in Chicago to support audience insights for the ad sales team. You will pull and analyze audience measurement data, interpret trends, and craft narratives that tie insights to business outcomes.

The role requires a Bachelor's degree in Marketing or related field and 2+ years in media analytics, with Nielsen nPower and Ad Intel experience. Proficiency in PowerPoint and the ability to distill data into actionable recommendations are