Sr. Audience Analytics Manager

Henderson Scott US; New York (NY); Hybrid; USD 130,000 - 190,000; Full time

Job summary

Henderson Scott US in New York City seeks an experienced leader to drive enterprise audience products and solutions across Ad Sales, Analytics, Product, and Engineering. The role requires partnering with client teams, managing definitions and segments, and delivering scalable audience offerings that align with advertiser demand and campaign results.

You will coordinate activation across GAM, DSPs, DMPs, and identity platforms while developing governance, documentation, and best practices for

Qualifications

• 6-10 years of experience in audience strategy, ad tech or related areas.
• Strong understanding of digital advertising, audience segmentation and activation.
• Experience partnering with Ad Sales, Marketing, Product, Analytics teams.
• Ability to translate advertiser needs into scalable audience products and workflows.
• Hands-on familiarity with CDPs, DMPs, DSPs and identity platforms.
• Excellent communication, project and stakeholder management.
• Bachelor's degree required; advanced degree preferred.

Responsibilities

• Partner with Ad Sales and client teams to translate advertiser needs into scalable audience solutions.
• Build and manage enterprise audience products, definitions, packages, and reusable audience segments.
• Create sales enablement materials that communicate audience value and composition.
• Assess audience performance with Analytics leadership and identify opportunities.
• Coordinate audience activation across GAM, DSPs, DMPs, clean rooms and identity platforms.
• Ensure audiences are developed, documented, governed, and delivered across teams.
• Oversee full lifecycle of products from intake to activation and optimization.
• Help establish best practices and documentation standards for audience development.

Job description

** THIS IS A HYBRID ROLE IN NYC - DO NOT APPLY IF YOU ARE NOT ABLE TO BE ON SITE 3X A WEEK - RELOCATION WILL NOT BE OFFERED - NO VISAS/THIRD PARTIES**

** CANDIDATES COMING FROM MEDIA AND ENTERTAINMENT ARE HIGHLY PREFERRED **

Key Responsibilities

• Partner closely with Ad Sales and client-facing teams to understand advertiser needs and develop scalable audience solutions that support revenue growth.
• Build and manage a portfolio of enterprise audience products, including standardized audience definitions, audience packages, and reusable audience segments that can be leveraged across multiple business units.
• Develop sales enablement materials including audience profiles, one-pagers, methodology documentation, and pitch materials that clearly communicate audience composition, scale, insights, and overall business value.
• Partner with Audience Analytics leadership to assess audience performance, uncover new opportunities, and improve audience offerings based on advertiser demand and campaign results.
• Coordinate audience activation across Google Ad Manager (GAM), DSPs, DMPs, clean rooms, identity platforms, and other advertising technologies.
• Serve as a key liaison across Audience Analytics, Ad Sales, Product, and Engineering, ensuring audiences are properly developed, documented, governed, and delivered.
• Manage the full lifecycle of enterprise audience products, including intake, prioritization, development, documentation, governance, activation, and ongoing optimization.
• Help establish best practices, operating processes, and documentation standards for audience development and activation across the organization.

Qualifications

• 6-10 years of experience within audience strategy, advertising technology, marketing technology, customer analytics, audience development, sales strategy, digital media, or a related area.
• Strong understanding of the digital advertising ecosystem, including audience segmentation, identity resolution, consumer data products, and audience activation.
• Experience partnering with Ad Sales, Sales Strategy, Marketing, Product, Analytics, or similar teams to develop advertiser-facing solutions and support revenue-generating initiatives.
• Proven ability to translate business and advertiser requirements into scalable audience products and repeatable operational workflows.
• Hands-on familiarity with audience and advertising platforms such as CDPs, DMPs, DSPs, clean rooms, identity platforms, and other AdTech solutions.
• Strong analytical capabilities with experience evaluating audience performance, campaign effectiveness, and audience utilization.
• Excellent project and stakeholder management skills, with the ability to coordinate initiatives across both technical and business teams.
• Strong written and verbal communication skills, including experience developing executive presentations, sales materials, and client-facing documentation.
• Bachelor's degree required; advanced degree preferred.
• Experience within publishing, digital media, advertising technology, audience measurement, first-party data, or enterprise audience platforms is highly preferred.