Audience Growth & Paid Media Leader

Museum of Modern Art; New York (NY); On-site; USD 98,000 - 125,000; Full time

Job summary

The Senior Marketing Manager at the Museum of Modern Art leads MoMA's audience acquisition engine, translating investment across paid social, brand and influencer partnerships into measurable growth and broader local and domestic reach. By integrating data-driven insights with culturally resonant partnerships and media strategies, this leader ensures every dollar spent works harder to grow MoMA's audience.

MoMA’s team collaborates with Retail, Membership, PS1 and other partners to align

Qualifications

• Bachelor’s degree and five to seven years of experience in paid media strategy and execution across digital and offline channels.
• Proven track record managing multi-channel campaigns with measurable business impact.
• Deep understanding of media planning, buying, optimization, and measurement frameworks.
• Experience managing vendors and external partners with strong negotiation skills.
• Strong analytical mindset with the ability to translate data into strategic recommendations.
• Experience working cross-functionally in complex organizations.
• Ability to connect audience insights, media strategy, and business outcomes.
• Brings structure, clarity, and efficiency to campaign execution.
• Clear, concise, and effective in presenting to senior stakeholders.

Responsibilities

• Defines and operationalizes a full-funnel audience growth strategy to drive acquisition and engagement.
• Leads end-to-end paid media and partnership strategy across digital and offline channels.
• Oversees campaign development from briefing through launch and optimization.
• Establishes clear KPIs and fosters a data-driven, test-and-learn culture.
• Builds measurement frameworks and translates performance into actionable insights.
• Manages vendors and platform partners with regular reporting and optimization.
• Collaborates with Retail, Design, Content, Membership, and Tourism teams.

Skills

Paid media strategy

Multi-channel campaigns

Vendor management

Analytics & measurement

Cross-functional leadership

Executive storytelling

Education

Bachelor’s degree

Job description

The Senior Marketing Manager at the Museum of Modern Art leads MoMA's audience acquisition engine, translating investment across paid social, brand and influencer partnerships into measurable growth and broader local and domestic reach. By integrating data-driven insights with culturally resonant partnerships and media strategies, this leader ensures every dollar spent works harder to grow MoMA's audience.

MoMA’s team collaborates with Retail, Membership, PS1 and other partners to align