Lifecycle & Engagement Executive: Grow Audiences

Hearst Magazines; New York (NY); Hybrid; USD 168,000 - 230,000; Full time

Benefits offered by this job

Work with the Best

Grow Your Skills

Work-Life Harmony

Foster Connection & Belonging

Wellness First

Plan for Your Financial Future

Job summary

Hearst Magazines in New York City seeks an Executive Director, Lifecycle & Engagement to define the strategy transforming email and owned channels into meaningful, long-term customer relationships across its iconic portfolio.

You will lead lifecycle marketing across newsletters, partner with editorial, product, data and audience growth, and build scalable programs while guiding a team of six to deliver measurable growth.

Qualifications

• Significant experience leading lifecycle marketing, CRM, and newsletter strategy.
• Proven ability to scale onboarding, engagement, retention, and personalization initiatives.
• Strong collaboration with Product, Operations, Audience Growth, Data, and Editorial.
• Experience building scalable frameworks and influencing senior stakeholders.

Responsibilities

• Define Hearst's lifecycle marketing strategy across newsletters and email marketing.
• Shape and evolve the newsletter portfolio with editorial leaders and business cases.
• Build scalable programs, best practices, and repeatable frameworks across brands.
• Partner with Product, Lifecycle Operations, Data, Analytics, Consumer Revenue, and Editorial.
• Lead and mentor a team of 6 and communicate recommendations to leadership.
• Identify opportunities, develop business cases, and influence roadmaps.

Skills

Lifecycle marketing

CRM

Newsletter strategy

Audience growth collaboration

Team leadership

Stakeholder influence

Job description

Hearst Magazines in New York City seeks an Executive Director, Lifecycle & Engagement to define the strategy transforming email and owned channels into meaningful, long-term customer relationships across its iconic portfolio.

You will lead lifecycle marketing across newsletters, partner with editorial, product, data and audience growth, and build scalable programs while guiding a team of six to deliver measurable growth.