Audience Development Manager

GovExec; New York (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan with company match

Open time off policy

Twelve weeks paid parental leave

Expansive learning and development opportunities

Job summary

A leading government-focused media company seeks an Audience Development Manager in New York. The role involves developing strategies to grow and engage audiences through various channels. Ideal candidates have up to six years of experience in audience development or related fields, strong analytical skills, and a collaborative mindset. Key responsibilities include optimizing subscriber engagement and running analytics on audience metrics. The position offers competitive compensation within a robust benefits framework.

Qualifications

• 3–6 years of experience in audience development, digital media, growth marketing, or analytics.
• Strong understanding of email newsletters, SEO, and social distribution.
• Data-driven mindset with the ability to turn insights into action.

Responsibilities

• Develop and execute audience growth strategies across newsletters and social platforms.
• Track and analyze audience metrics, including traffic, subscriptions, and open rates.
• Manage audience tools, including email platforms and analytics.

Skills

Audience development

Digital media

Growth marketing

Analytics

Excellent communication

Tools

Google Analytics

Email platforms

CRM systems

Job description

The Role

GovExec is seeking an Audience Development Manager to join our team. In this role, you will be responsible for growing, engaging, and retaining our audiences across New York and Pennsylvania. This position sits at the intersection of editorial, marketing, and data, with a clear mandate: increase reach, deepen engagement, and convert casual readers into loyal subscribers and event attendees. The ideal candidate is analytical, creative, and deeply curious about how government audiences discover, consume, and interact with content.

Responsibilities

• Develop and execute audience growth strategies across newsletters, websites, events, and social platforms
• Own subscriber growth for email newsletters and other owned channels
• Optimize SEO, social distribution, and referral strategies to expand reach in NY and PA
• Identify and test new acquisition channels and partnerships
• Help to launch new products (paid e-newsletter, custom podcasts, breakfast club, etc.)
• Increase repeat visitation, time spent, and newsletter engagement
• Support event audience growth through targeted promotions and segmentation
• Track and analyze audience metrics, including traffic, subscriptions, open rates, and conversions
• Run A/B tests on headlines, send times, formats, and landing pages
• Translate data insights into actionable recommendations
• Work closely with editorial, events, sales, and marketing teams
• Align audience development efforts with revenue and event growth goals
• Manage audience tools, including email platforms, analytics, and CRM systems

Qualifications

• 3–6 years of experience in audience development, digital media, growth marketing, or analytics
• Strong understanding of email newsletters, SEO, and social distribution
• Experience using analytics tools (e.g., Google Analytics, email platforms, CRM systems)
• Data‑driven mindset with the ability to turn insights into action
• Excellent communication and collaboration skills
• Background in media or journalism organizations, specifically with government, policy, or public‑sector audiences
• Experience in promoting events or conferences
• Ability to work across multiple geographic markets

About GovExec

GovExec’s data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market‑leading information and intent‑based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent‑based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec’s platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.

Working at GovExec

Benefits

• Medical, dental, and vision insurance plans
• 401(k) retirement plan with company match
• Open time off policy
• Twelve weeks paid parental leave
• Supportive, collaborative teams
• Unique opportunity to help government officials from a private‑sector company
• Expansive learning and development opportunities

Commitment to Shared Values

GovExec Recruits Talent For Four Salient Attributes Or Qualities

• Soul of Entrepreneurship
• Culture of Inclusion
• Force of Ideas
• Spirit of Generosity

The compensation range for this role is $90,000 to $110,000 per year.

Government Executive Media Group, Inc. and its affiliates (“GovExec”) are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.