Audience Growth & Lead Gen Digital Marketer

Lancaster Farming; Ephrata (Lancaster County); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

4 weeks PTO to start (pro-rated)

Paid Holidays

Benefits: medical, prescription,Dental

401(k) with Company Match

Wellness program

Employee Assistance Program

Parental leave

Job summary

Lancaster Farming in Ephrata, PA is hiring a Digital Marketing Specialist to lead email marketing, CRM, and audience development efforts on-site. You will drive subscriber growth, promote content, and support advertising and sponsorship initiatives across digital channels.

Ideal candidates bring hands-on experience with email automation, CRM platforms, Meta Business Suite, and data-driven marketing. The role includes content promotion, lead generation, and performance reporting in a fast-paced

Qualifications

• 5+ years of digital marketing experience.
• Experience with email marketing platforms and campaign management.
• CRM platforms proficiency and automation knowledge.
• Strong analytics, reporting, and optimization skills.
• Excellent written and verbal communication abilities.

Responsibilities

• Create, manage, and optimize email campaigns to grow subscribers and engagement.
• Develop newsletters, campaigns, drips, and automated workflows.
• Segment lists for targeted communications and personalized content.
• Analyze metrics like opens, CTR, conversions, and engagement.
• Manage CRM workflows, funnels, forms, and landing pages.
• Support subscriber growth, event registrations, and advertiser leads.
• Track performance with dashboards and generate actionable insights.

Skills

Email marketing

CRM management

Meta Business Suite

Audience development

Lead generation

Marketing automation

Content promotion

Tools

Go Highlevel

Wordpress

BLOX CMS

Google Analytics

Job description

Lancaster Farming in Ephrata, PA is hiring a Digital Marketing Specialist to lead email marketing, CRM, and audience development efforts on-site. You will drive subscriber growth, promote content, and support advertising and sponsorship initiatives across digital channels.

Ideal candidates bring hands-on experience with email automation, CRM platforms, Meta Business Suite, and data-driven marketing. The role includes content promotion, lead generation, and performance reporting in a fast-paced