Part-Time Digital Marketing Specialist (Remote – EST)

MyHR Partner, Inc; Lebanon (Lebanon County); Remote; USD 34,000 - 44,000; Part time

Benefits offered by this job

Fully remote

Flexible hours

Competitive pay

Brand ownership

Growth potential

No weekends

Job summary

Lancaster Products is seeking a hands-on, part-time Digital Marketing Specialist to lead marketing for an industrial manufacturer from a remote home base in the Eastern time zone. This role emphasizes practical execution and data-driven decisions, with a strong writing component for technical audiences.

You will execute campaigns, develop content, optimize digital channels, and collaborate with the Marketing Manager to drive measurable results.

Qualifications

• Experience in industrial or B2B marketing.
• Proven ability to execute campaigns, not just plan them.
• Strong writing for technical audiences.
• Familiarity with SEO and paid digital advertising.

Responsibilities

• Execute digital marketing campaigns across email, web, and social channels.
• Develop and refine campaign assets (emails, landing pages, ads, etc.).
• Create content for technical audiences including newsletters, website copy, brochures, white papers, and case studies.
• Coordinate and publish content on website and LinkedIn.
• Track, analyze, and report on KPIs, conversions, ROI.
• Support SEO and paid media efforts (Google Ads, LinkedIn Ads).
• Collaborate with internal stakeholders to generate new campaign ideas.
• Maintain brand consistency across all digital channels.
• Manage and optimize marketing automation workflows (HubSpot, Marketo).

Skills

Campaign execution

Content development

SEO

Email marketing

Social media management

Google Analytics

Education

Bachelor's degree in marketing, communications, or writing

Tools

HubSpot

Marketo

Google Ads

LinkedIn Ads

Pipedrive

Job description

As our part-time Digital Marketing Specialist at Lancaster Products, you'll lead marketing for an industrial manufacturer in Lebanon, PA from a fully remote home base anywhere in the Eastern time zone. This is a hands‑on role for someone who can execute, optimize, and help evolve our digital marketing efforts.

What you'll do

Lancaster Products builds mixing and material processing equipment for a variety of industries. To support our Marketing Manager, we are seeking a hands‑on, part‑time Digital Marketing Specialist to support campaign planning & execution, content development, and ongoing marketing initiatives. The ideal candidate has experience in industrial or B2B marketing and can translate strategy into effective, measurable campaigns.

Day-to-day you'll:

• Execute digital marketing campaigns across email, web, and social channels
• Develop and refine campaign assets (emails, landing pages, ads, etc.)
• Create and edit content aligned with technical/industrial audiences, including our monthly newsletter, website copy, brochures, white papers, and case studies
• Coordinate and publish content on website and social platforms (especially LinkedIn)
• Track, analyze, and report on campaign performance (KPIs, conversions, ROI)
• Support SEO and paid media efforts (Google Ads, LinkedIn Ads, etc.)
• Collaborate with internal stakeholders to generate new campaign ideas
• Maintain brand consistency across all digital channels
• Manage and optimize marketing automation workflows (e.g., HubSpot, Marketo, etc.)

What you need to thrive in this role:

• Proven ability to execute campaigns - not just plan them
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Pipedrive)
• Strong writing and content development skills for technical audiences
• Working knowledge of SEO, email marketing, and paid digital advertising
• Analytical mindset with experience using tools like Google Analytics
• The ability to be a self-starter who can manage projects independently in a part‑time, remote role
• Availability within a 9am-5pm ET window for meetings
• Hands‑on social media management, especially LinkedIn, including a working understanding of how the algorithm behaves
• Experience in industrial, manufacturing, engineering, or technical markets strongly preferred
• A degree in marketing, communications, or writing is preferred
• Occasional availability to come onsite a plus!

About us

Lancaster Products designs and builds mixing, pelletizing, and material processing equipment for a variety of industries, including - ceramics, flat panel glass, fertilizer, refractory materials, building materials, and battery. With a legacy dating back to 1930, Lancaster Products remains dedicated to innovation, quality craftsmanship, and customized solutions. Today our flagship K-Series High Shear Counter-Current Mixers and equipment are built in our 75,000-square-foot facility in Lebanon, PA, alongside a full process design lab dedicated to developing customized mixing solutions that achieve consistent results and meet unique process requirements.

We're a small team, and that's the appeal. You'll work directly with our marketing lead and our leadership team, including sales and, engineering for support. You'll have an active role in developing and driving creative campaigns, and you'll see your work show up in the field.

What we offer you

This is a part‑time role, so it isn't benefits-eligible, but you will still enjoy the following:

• Fully remote work, anywhere in the Eastern time zone
• A flexible part‑time schedule of roughly 15-25 hours/week availability between 9:00 and 5:00 pm EST
• $25-$32 per hour, based on experience
• Real ownership of a brand with a lot of untapped room to grow
• Leading and coordinating outside marketing consultants and creative partners
• The potential to grow into a full‑time role if the fit is right and the work is there
• No weekend or on‑call hours

Thank you for considering us as a potential employer!

Our hiring management partner is myHR Partner. myHR Partner is not a staffing service or recruiter. All resumes/applications will be reviewed for this position and only for our organization.

Lancaster Products is an Equal Opportunity Employer. Lancaster Products does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, Veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.