Audience Growth & Experience Lead

American Society for Cell Biology (ASCB); Rockville (MD); On-site; USD 85,000 - 115,000; Full time

Job summary

American Society for Cell Biology is seeking an Audience Experience Manager to lead audience development, engagement strategies, and cross-functional collaboration across communications and programs. The role focuses on understanding audiences including researchers, educators, trainees, and interdisciplinary professionals.

The position emphasizes data-informed decision making, personas, journey mapping, and multi-channel engagement to deepen connections with members and stakeholders.

Qualifications

• Bachelor’s degree in basic science, communications, nonprofit management, or a related field; a relevant advanced degree is a plus.

Responsibilities

• Identifies and defines ASCB’s core and emerging audience segments, including researchers, educators, trainees, and interdisciplinary professionals.

Skills

Audience development experience

Data analytics

Journey mapping

Persona development

User-centered design

Communication

Collaboration

CRM systems

Digital communications tools

Content platforms

Scholarly communication trends

Education

Bachelor's degree

Job description

American Society for Cell Biology is seeking an Audience Experience Manager to lead audience development, engagement strategies, and cross-functional collaboration across communications and programs. The role focuses on understanding audiences including researchers, educators, trainees, and interdisciplinary professionals.

The position emphasizes data-informed decision making, personas, journey mapping, and multi-channel engagement to deepen connections with members and stakeholders.